# Profoundd archive — Epstein Files # Bates number: EFTA01084670 # Title: EFTA01084670 # Dataset: 9 # Pages: 17 # Images: 17 detected # Tags: epstein, doj, dataset-9, image-described # Source PDF: https://profoundd.com/epstein-docs/EFTA01084670/download # Doc viewer: https://profoundd.com/epstein-docs/EFTA01084670 # # Text below is what Profoundd has extracted from the source PDF. # 'ocr-enriched' tag means OCR was applied to scan-only pages. # Image descriptions are AI-generated factual captions (llava:13b). #---------------------------------------------------------------------- === SUMMARY === 1 EFTA01084670 Introduction Provide Customers with Transparent Unbiased Business Analytics and Marketplace Insights Become the Largest Independent Platform in the World for Advertising Analytics & Trading Enablement IP' AdFin o AdFin is an unbiased independent company. It was founded specifically to address the needs of both buyers and sellers of media in the complex online advertising ecosystem. Our mission is to provide customers with unbiased business analytics and marketplace insights o Disp === EXTRACTED TEXT === 1 EFTA01084670 Introduction Provide Customers with Transparent Unbiased Business Analytics and Marketplace Insights Become the Largest Independent Platform in the World for Advertising Analytics & Trading Enablement IP' AdFin o AdFin is an unbiased independent company. It was founded specifically to address the needs of both buyers and sellers of media in the complex online advertising ecosystem. Our mission is to provide customers with unbiased business analytics and marketplace insights o Display and Mobile are undergoing massive disruptions. Some of the key trends that are disrupting the market are real time bidding, audience targeting, growth of mobile and other consumption channels. That disruption is creating a huge opportunity in a $41Bn market that is growing quickly. o Our goal, as I will show you, is to become the largest independent platform in the world for advertising analytics and trading connections. 2 EFTA01084671 Investment Highlights Only independent platform for display & mobile advertising analytics focused on real-time marketplace insights & benchmarks — Alpha Launched — Beta launching late Q2 Enormous market opportunity driven by the growth in online display & mobile advertising and rapid adoption of real-time bidding (RTB) — Display market set to surpass search and grow to 5418n by 2016 — RTB-based spending growing to over 558n by 2016 • integrated platform meets the needs of both media buyers and sellers Experienced management team with demonstrated track record of execution success 1" AdFin o Let me take you through a summary of the opportunity, and then we can dive into the specifics around the market opportunity, our position in the market, our products and services. o We are the only independent player in the market providing both customer centric analytics as well as market wide insights. o We've processed more than 300 million impressions across a portfolio of hundreds of publishers. o We are at an interesting time in the market. Display is set to surpass search as the dominant digital advertising channel. It's a $41bn category by 2016 in the US alone and it is growing at 24% annually. o Automation is a key driver in this massive growth — not just RTB but systems, processes, and people that are designed and experienced in working in a medium at scale with automation in workflow, targeting, monetization, reporting, analytics, etc. o We have built a very sophisticated platform to help advertisers, premium publishers and intermediaries manage their display and mobile business in this environment O Moving forward, we see a huge opportunity to expand and re-define how media is traded in the ecosystem. 3 EFTA01084672 Seasoned Management Team & Board Manne Nouweling CE0 &Cotounder ANCM/Oft/ msnt Zgre PUbMatiC Milen lanskl CM& Go4ourider k3 Ackneld Nkholas Rasa Ul and Node« Design Lead 4,-:, 1,.....M. .......O lonathan Leitendoef Investor; Board of Dimetors .CAPITAL Gil Mandelsis %ard of Directors glå ecAp 4. Tralancr D ~ene Benk Irjl Roy Levner'« Board of Directors 4.1 REUTERS crapi ll:r 0 Reet Tint Manien Advisory Board 1,...r,...., _vivasha , 4, tl be ., is Advisory Board Ake Boltra« — DIGITAS Advisory Board 'aurene Colard IFIIIIM nkibaNdanagIng Sannar, Data and Makt. Irl Øn While the company is in its early stages, the management team has had tremendous success: Jeanne Houweling has many successful start up & scaling experiences (sold Classifieds2000 to Excite; scaled Excite to hundreds of MM in revenue in 3 years; built PubMatic from pre revenue to $100M run rate in under 4 years) Milosz Tanski built AdMeld's RTB and Private Exchange products (AdMeld sold to Google for - $400M; built Apple's icloud) Assembled a world class board and advisory board: 4 EFTA01084673 Display Surpassing Search cliglansigaidisthvaigazione fr Ir su so su Sa• Sal /011 Itt2 nil au I"' AdFin—afar., • 541 Bn market opportunity in next four years - Wray prying 2494annually - a growth rate of watch • Audience targeting and RIB attiacthie to adveitisers - rarallit ROL 'Troyer audience attribution - Ultra ad message reaches rerroi audience • nuked segment projected to significantly outpacii direct segment • proliferation of available PM ad inventory contributes to more efficient monetization of premium publisher inventory edam. .R. /•••••••••••••••000.1.4.•Alrie•••••••••• EFTA01084674 Secular Disruptions in Display Exploding RTBRevenurrin 04 Ste sea AdFin 1 nil nil acs • RTB allows dynamic prising per inlve>: - impravivl yield for putaslwes - Greater campaign eliatocy for advenisces • Direct Sales also taking advantage of ITS - 6%t of totaldirect sales el the US loll be RTII-based by 2015 • Better targeting than non-automated display buying, driving growth in audience targeting • Audience based buying growing &i rate of site-based wore, - site-based (contioluall buying not as precise at reactor% cleared audience • Automation in display advertising is driving growth - Mean technology expands market for brand ads - Bramspend now requires increased accointabilift .6.n...own EFTA01084675 Media Automation Evolution Publisher Direct Ad Networks Ad Excharges DSP/SSI's • °•‘••••.•••'•• • R. ry,,,CrtVry .1 MOH • td••• e.. ala Protelem : • ...WO. 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