2024 Global Retail Investor Outlook 2025
Page 11 of 65 · WEF_2024_Global_Retail_Investor_Outlook_2025.pdf
What is a retail investor?
$0-100,000
$100,000-250,000 $1 million-5 million Over $30 million$250,000-1 million $5 million-30 million Broadly defined, a retail investor is an individual with savings invested
in capital markets, excluding government-sponsored pension plans.In this survey, individuals of all wealth tiers were included. For the purpose of the analysis,
individuals have been grouped according to their net worth levels, aligned with frameworks
generally adopted by global regulatory bodies to categorize accredited investors.
Historically lower participation rates,
limited access to financial education
and professional guidance, and less
ability to invest in illiquid assets
Familiarity with
capital markets
Are these investors
equipped with the
right tools and
services to navigate
capital markets and/
or complex financial
concepts, products
and strategies?Risk
tolerance
To what extent
can these investors
withstand short-
or mid-term loss?
To which extent are
they sensitive to
market volatility? Liquidity
requirements
Do these individuals
constantly require
readily available access
to their capital, or are
they able to invest in
longer-term strategies? Access to a
financial adviser
Are these investors able
to access a financial
adviser? Do these
investors use a financial
adviser and, if so, what
is the quality of the
guidance received?Historically higher financial market
participation, greater reliance on
professional advisers and the ability
to invest in more complex productsInvestable assets ($)The categories are as follows, according to investable assets:
Each wealth tier can differ along a broad set of traits, including:Mass market
Stocks
Crypto-
currenciesNFTs and
digital assetsComplementary
retirement plansLife insurance
contractsBonds Mutual
fundsExchange-traded
funds (ETFs)Affluent Very-high net worth
Mass market affluent High net worth Ultra-high net worth In this survey, the definition of capital markets investing includes:
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An individual who invests via an intermediary is considered a retail investor as well.
Retail investors have diverse preferences, goals and financial objectives, and may differ in
the way they interact with capital markets. An individual’s most suitable market engagement
model is based on several factors, including but not limited to their investable assets,
available liquidity, financial knowledge and objectives, and risk tolerance.Retail investor definition
2024 Global Retail Investor Outlook
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