2024 Global Retail Investor Outlook 2025

What has changed since 2022: changing market conditions, cost-of-living crisis and generational wealth transfers Factors that have affected the general global populationFactors that have affected retail investors The wealth gap and socioeconomic inequality widened in both emerging and developed economiesLow-cost brokerage platforms continued to grow in mature markets and expand globallyCOVID-19-pandemic-induced savings and additional free time drove individuals’ interest in financial markets Global supply chain disruptions caused by the COVID-19 pandemic reshaped consumer markets globallyGeopolitical instability severely affected commodity markets and increased overall volatilityCost of living crisis and inflation reduced household savings and investors’ disposable income and worsened inequality US regional banks’ crisis undermines savers’ confidence, creating worries about systemic riskCentral banks reintroduce interest rate cuts to boost real economy after inflationary periodCollective market power awareness was reinforced by “meme stock” saga and social media activityHigh interest rates boosted fixed deposits adoption, while “crypto winter” curbed digital assets momentumThe great wealth transfer is bringing more digitally empowered younger generations to capital marketsStock and crypto markets’ record-breaking rally is bolstering global retail investors’ interest2019-2020 2019-20202019-2020 2019-20202020-2022 2020-2022 2020-2022 2020-20222022-present 2022-present2022-present 2022-presentGrowing market uncertaintyMarket conditions set by the COVID-19 pandemicContinued retail investor growth 2024 Global Retail Investor Outlook 14