2024 Global Retail Investor Outlook 2025

How confident are you about understanding financial markets and making sound investment decisions? All respondents ("extremely confident" and "very confident") Gen Z Millennials Gen X Baby Boomers41% 40% 27% 20%I would invest more if… Investor respondents I had more opportunities to learn how to invest I had more trust in my investment platform A financial adviser suggested it I had more free time Friend or family suggested it I had an AI chat to assist me70% 63% 63% 57% 53% 42%Why have you decided not to invest in financial markets? Non-investor respondents Don’t have enough money to invest Fearful of losing money Don’t know how to invest/ find it confusing Not confident to be able to access money upon need Difficulties trusting financial institutions Don’t feel I have a fair chance at making money Don’t have time to invest45% 40% 28% 18% 17% 13% 8%Individuals can be hesitant to start their investing journey due to lack of confidence and awareness of dependable methods to begin participating in capital markets.Asset misallocation and varying levels of confidence in understanding financial markets can lead to under-performance. In an era of abundant information, it can be difficult to make investing decisions that fit their individual financial goals.High costs, default deposit preferences, and constrained access to professional guidance can lead retail investors away from maximizing participation-related benefits.Despite the rapid growth, a material opportunity to engage individuals in the markets remains as three key challenges continue to persist: non-participation, under-participation and under-performance Page 17 Non-participation Under-participation Under-performance Note: This chart displays only a selection of survey options. Note: This chart displays only a selection of survey options. 2024 Global Retail Investor Outlook 17