2024 Global Retail Investor Outlook 2025

Calls to action: new wave of retail investors Page 32+41+52+59 Policy-makers and governmentsEnsure adequate investor protection through regulatory frameworks that safeguard individuals while ensuring emerging segments of retail investors have access to financial products that align with their risk-return profiles. Drive financial inclusion in emerging economies by designing and promoting equitable open banking protocols to boost capital market access and unlock local financial system innovation potential. Page 32+41+52+59 Traditional financial institutionsDevelop tailored financial offerings catering to the unique product and service needs originated by the “great wealth transfer” and by the recent growth of new market participant categories such as young, emerging-market and female investors. Proactively address the emerging needs of older investors as they gradually move from the accumulation to decumulation phase, remaining mindful of the impact that ageing population trends are having on individual financial resilience. Fintech and other tech companiesBuild on growing retail investing momentum in emerging economies via cross-country public-private collaboration aimed at promoting the adoption of mature market-derived best practices (regulatory, operational, etc.). Design younger investor-focused wealth management platforms that explicitly address the increased desire to engage in shareholder activism actions – for example, by integrating and hosting seamless proxy voting tools.Exchanges and infrastructure playersSystematically enforce and steward peak margin rules on risky and/or illiquid financial products now accessible and increasing in popularity with non-institutional investors. Implement systems enabling real-time and transparent information flow around corporate actions, allowing retail investors to stay informed and make timely investment decisions. (Other) private sector and NGOsRecognize the growing interest of new generations in capital markets and encourage the introduction of financial education modules in schools, tapping into the key role of teachers as gatekeepers. Advocate for policies and initiatives that ensure that financial advisory services are inclusive, offering tailored support for emerging groups such as younger investors and women, and increase awareness of possible bias within offerings. Traditional media and social media playersPromote accessible, short-form content on topics including financial education and financial well-being through social media channels to increase engagement with new waves of investors. 2024 Global Retail Investor Outlook 31