2024 Global Retail Investor Outlook 2025

Market cycles and inflation The inflationary period from 2021 to 2024 reduced disposable income and eroded the value of non- invested savings, shifting focus towards short-term financial goals. On the other hand, recent stock price rallies and higher interest rates have spurred investment activity. Return uncertainty concerns investors, but staying invested through inflation and volatility is key for long- term growth. One in five investors avoid most asset classes due to unpredictability, and over one in three non-investors don’t participate because of fear of potential losses. Many investors are prioritizing short- term financial needs over long-term investment goals. Over 50% of retail investors are saving for emergencies and fewer than one in three Gen Z respondents are investing to build wealth in retirement.Personal debt has become more of a concern to retail investors across several geographies. The relative importance of “paying off debt” as a key financial goal for respondents nearly doubled to 16% from 9% in 2022. Global respondents showed greater optimism in meeting financial goals:Why have you decided not to invest in financial markets? 2024 vs. 2022 investors Don’t have enough money to invest Fearful of losing money Don’t know how to invest Not confident I’ll be able to access my money upon need I don’t feel I have a fair chance of making money in the market Don’t find investment providers credibleDon’t have time to invest Caveat: Two options were added in 2024, allowing respondents to select up to four options (vs. three in 2022).36% 46% 54% 39% 40% 28% 30% 17% 21% 12% 11% 8% 12% 7%2024 2022 86% of global survey respondents reported being ab le to me et daily needs, while.. . 78% stated that they can secure their financial future. 2024 Global Retail Investor Outlook 33