30x30 Ocean Action Plan 2025

30x30 Ocean Action Plan45 44Engage and align the private sectorStrengthen public support, ocean literacy and youth leadership • Establish regulatory and market-based incentives— such as tax benefits, certification schemes, and public procurement rules—that reward private sector actors, including those in fisheries, shipping, tourism, subsea cables, and marine infrastructure, for aligning their operations with the 30x30 target and contributing to measurable marine protection outcomes. These incentives should also stimulate private sector investment in MCS systems – such as satellite surveillance, vessel tracking, and compliance-monitoring tools – that enhance enforcement and transparency. • Beyond financial levers, foster deeper private sector engagement by embedding ocean literacy, stewardship values, and shared responsibility into public-private partnerships. Encourage businesses not only to reduce their marine footprints but also to co-create conservation strategies that reflect the broader ecological, cultural, and economic value of the ocean. • Require large marine-impacting companies to disclose their spatial footprint, biodiversity impacts, and marine conservation contributions through recognised frameworks (e.g. the Taskforce on Nature-related Financial Disclosures (TNFD ), the EU Directive on corporate sustainability reporting (CSRD ), Ocean Disclosure Initiative ). Disclosures should be grounded in robust, science-based indicators. Voluntary investments in Marine Prosperity Areas and restoration-linked MPAs should be encouraged, with a focus on long-term impact and collaborative governance, not just short-term reputational gain.• Launch coordinated local, national, regional and global campaigns that highlight the social, economic, and ecological benefits of MPAs and the 30x30 goal, using trusted messengers—including community leaders, scientists, youth, and Indigenous voices— and deploy targeted strategies to counter misinformation and depoliticise marine protection through transparent, science-based storytelling and inclusive engagement. • Establish formal youth advisory roles within marine governance structures and invest in long-term leadership, training, and advocacy programs—prioritising Indigenous, coastal, and underserved youth—to ensure they are institutionally represented, empowered to lead decision-making processes, and equipped with the skills to shape local to global 30x30 delivery.Action Area 1 Enabling The Global Conditions For Success Photo: Wirestock / Envato Elements Photo: Getty Images /iStockphoto