50 Investible Opportunities for a New Nature Economy 2026
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Appendix: Overview of
assessment methodology
Approximately 250 business activities were
systematically assessed to identify our list of over
50 opportunities that contribute to nature-positive
goals. These business activities were sourced from
nature-positive sector guidance as part of the World
Economic Forum’s Nature Positive Transitions series
or by Business for Nature and the World Business
Council for Sustainable Development (WBCSD).
Opportunities were chosen among the 250 business
activities if they delivered on both positive nature and
financial impacts, often across multiple nature impact
drivers assessed.
The opportunities were selected from 13 high-
impact sectors, chosen for their sector materiality
in terms of dependencies and pressures on nature
and economic significance – making them priority
areas for investment and financing attention.
Nature impact was defined and assessed considering
the five drivers of nature change, defined by TNFD,
drawing on research from the Intergovernmental
Science-Policy Panel on Biodiversity and Ecosystem
Services (IPBES). The analysis concentrated on the
following drivers: –Land-use and ocean-use change
–Resource use and replenishment (split
into freshwater and resource use)
–Pollution and pollution removal
Invasive species are not explicitly covered in this
assessment, as the opportunity list focuses on
interventions that can be more readily embedded
into corporate value chains and standardized,
whereas most current invasive species responses
remain highly context-specific. Given activities
tackling climate change are widely covered in other
streams of work, the analysis prioritized activities
related to other major drivers of nature loss and
assessed climate, alongside social (e.g. health,
job creation) impacts for those opportunities as an
added co-benefit.
Financial returns were evaluated through revenue
potential and capital and operational cost reductions.
Assessment
element High-level approach Inputs (non-exhaustive)
Impact driver
scopingNature impact drivers prioritized based on regional threats to
populations in Europe and Central Asia, dominant threats for species
and relevance to corporate value chains. Short-listed drivers are:
–Land-use change
–Ocean-use change
–Freshwater-use change
–Resource use
–Pollution –Regional threats to ISIC sector definitions
–Populations in the Living Planet Report
2024 (WWF)25
–Living Planet Report 2020 (WWF)26
–Workshops with corporates
Sector
selection Sectors were assessed for relevance based on:
–Impacts and dependencies on nature
–Gross output per sector –Gross output weighted ENCORE materiality ratings27
per sector, aggregated to nature impact drivers
–ISIC sector definitions28
–Literature review (e.g. World Economic Forum
sector reports,29 TNFD, WWF and UNEP-
FI publications)
–Workshops with financial institutions
Opportunity
long-listLong-list of 250+ potential opportunities identified from literature
review and pre-selected where significant financing gaps exist –Literature review (e.g. publications by Forum,
TNFD etc.)
–Expert calls
–Workshops with corporates and financial institutionsDetails on assessment methodology TABLE 1
50 Investible Opportunities for a New Nature Economy
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