Agritech for Women Farmers 2024

This significantly restricts women from securing decision-making roles. To address this issue, service providers could launch communication campaigns that emphasize the crucial role women play in agriculture, showcase success stories of their involvement and enhance their visibility within agricultural supply chains. Such a communication campaign is likely to benefit multiple service providers, and so could also be implemented through pre-competitive collaboration models. 3. Use women-focused messaging and communication: Use mobile phone-accessible channels such as SMS, text and videos to promote personalized and visually engaging women-focused messaging. Recommendation 4: Place Technology service providers should ensure that agritech solutions are accessible through channels that have a higher proportion of women or in places that are not impacted by restricted mobility due to sociocultural norms. 1. Use existing channels that have higher female participation: Existing aggregation structures such as producer companies, SHGs, savings and credit cooperatives can be efficient delivery channels for agritech to women farmers. Through these channels, technology service providers could reduce the cost of acquiring additional women farmers and use the aggregated demand that these structures present. Such channels are especially critical for service providers that are delivering digital market linkages, such as e-commerce platforms. Agritech for Women Farmers: A Business Case for Inclusive Growth 21