Asia's Carbon Markets Strategic Imperatives for Corporations 2025
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Capture new business growth opportunities –
empowered by carbon markets
The growth of carbon markets fuels demand for
low-carbon technologies and services (including
carbon removals), unlocking significant commercial
opportunities. Companies can pursue these
opportunities by strengthening core business – for
instance, renewable energy firms accelerating
scale and offering – or by developing “Engine 2
businesses”44 such as conventional energy or
chemical companies expanding into green sectors. Figure 16 identifies commercial opportunities in four
business model archetypes:
–Proven low-carbon technologies and solutions.
–Green service champions.
–Digital tools.
–Technologies of the future.Imperative 2
Use cases for carbon credits in the net-zero journey FIGURE 16
Note:
1. Risk profile accounts for financial risks (e.g. magnitude of multiple, stability of cash flows) and projected market growth.
Source: Bain & Company analysis.Description
Investment
thesis/what
you need to
believe
Opportunities
foster ed by
carbon
marketsCapital
intensity
Risk pr ofile1
Empowerment of high-
emissions enterprises as
a decarbonizing solution;
overseas competitiveness
while exporting to markets
with exter nalities.Proven products enabling
the energy transition (e.g.
green energy natives,
electrification etc.).Proven low-carbon
technologies and
solutionsGreen service
championsTechnologies
of the futureDigital tools
— High differentiation
potential.
— Scalable business models
with potential for margin
improvement.
— Critical components with
limited substitutes, yet
broad applicability and
strong underlying demand.
— Exclusive access to more
customers and
penetration potential.Varied across assets LowAdvanced digital tools (e.g.
AI, digital twins, blockchain,
cloud computing) and digital-
driven model shifts.
— Clear regulatory
frameworks and certainty
on winning tech.
— Innovations can
significantly enhance
production efficiency and
optimize energy
consumption.
Incubation and
incentivization of
technnologies enabling
market efficiency (e.g. AI,
blockchain etc.).Services supporting the
energy transition (e.g. carbon
asset mgmt. services, green
financing etc.).
— Direct customer access to
optimize profitability (vs.
broker-led).
— High degr ee of expertise.
— Scalable business models
(demand/r egulatory
growth) and clear
monetization model.
— Clear benefit for employer
(vs. all with service
personnel).
Emerging needs for end-
to-end carbon asset
management solutions
from high potential sectors
(e.g. new industries
cover ed by ETS) .Promising emerging carbon
reduction tech for a faster
transition (e.g. CCUS, green
H2etc.).
— Clear regulatory
frameworks and certainty
on winning tech.
— Leading player with a
defensible competitive
advantage.
— (Exclusive) access to early
adopters (OEMs/
customers).
— Clear path of monetization
with models that are not
easily replicable.Varied across assets Varied across assets Varied across tools Low
Moderate High
Incubation and
incentivization of innovative
decarbonization
technologies empower ed
by CCER.Significant increase in overall demand is catalysed by carbon markets
Asia’s Carbon Markets: Strategic Imperatives for Corporations
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