Asia's Carbon Markets Strategic Imperatives for Corporations 2025
Page 38 of 54 · WEF_Asia's_Carbon_Markets_Strategic_Imperatives_for_Corporations_2025.pdf
Green service champions
The growing complexity of carbon markets has fuelled
demand for diverse, specialized services, including:
–Consulting services such as carbon
accounting, decarbonization strategies and
implementation support.
–Operation and maintenance services, such as
managing battery energy storage stations.
–Financial services, including carbon trading and
project financing. Such offerings may be delivered by independent
specialized firms or as extensions of traditional
companies’ offerings, as demonstrated by
the carbon-related services of the State Grid
Corporation of China (see Case Study 6). These
comprehensive solutions fill capability gaps for
organizations navigating the intricate carbon
market landscape, enabling them to meet strategic
goals and capitalize on market opportunities
with confidence.
Digital tools
As discussed earlier in this report, data and
technology are pivotal to unlock the potential of
carbon markets. Advances in artificial intelligence
(AI) have significantly expanded possibilities for
expediting the implementation of solutions across
diverse scenarios. By integrating innovations
including blockchain, privacy computing,
AIoT, infrared and satellite technologies, digital
technologies could tackle specific challenges,
such as MRV efficiency and data integrity. These
solutions deliver value by reducing costs, enhancing
efficiencies, building trust, unlocking the value of
data assets, enabling smart trading and improving
access to financing. Actionable steps for corporations include:
–Piloting biodiversity monitoring projects with
sensor technology.
–Building partnerships with robotics providers.
–Investing in internal capacity building.
In the case study of Ant Group, blockchain and
privacy computing help the company address
bottlenecks of data authenticity and security, while
empowering MRV systems, green certifications and
green financing (see Case Study 7).Accurate emissions data is essential for transparency,
credibility and effective decarbonization. Yet regional energy
variability, complex power systems and limited real-time data
access hinder carbon factor standardization and end-user
participation. The State Grid Corporation of China (SGCC)
tackles these via digital carbon accounting, leveraging its
energy infrastructure and data capabilities.
In Shandong Province, SGCC has been developing a
dynamic electricity-carbon factor system that combines real-
time emissions from upstream power plants with advanced
metering and algorithms. In 2024, a major steel producer
piloted the system and corrected a 5.7% overestimation in
its reported emissions. SGCC is targeting an official release
of the system, which will enable minute-level, region-specific
data for key stakeholders. Since 2021, SGCC has piloted the “carbon efficiency
code” in Zhejiang Province through its new energy cloud
platform. This tool integrates data across sectors to calculate
and grade enterprise emissions into five efficiency levels,
mitigating challenges of fragmented energy data and unclear
baselines. Now covering over 40,000 industrial enterprises in
Zhejiang Province, it has facilitated a cumulative reduction of
64,000 tCO2e.CASE STUDY 6
State Grid Corporation of China – carbon accounting as an enabler
Source: expert interview with SGCC.
Asia’s Carbon Markets: Strategic Imperatives for Corporations
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