Beyond Tourism Coordinated Pathways to Inclusive Prosperity 2025
Page 19 of 26 · WEF_Beyond_Tourism_Coordinated_Pathways_to_Inclusive_Prosperity_2025.pdf
The nine destinations profiled differ widely
in geography, scale, income levels and
governance traditions, yet their trajectories
reveal strikingly similar dynamics. Each faced risks
of fragmentation, whether through environmental
degradation, community resistance or economic
underperformance. Each achieved more resilient
outcomes by treating tourism as an ecosystem
rather than as a collection of isolated industries.
Across the cases, four patterns stand out:
–First, multi-enabler activation consistently
delivered superior outcomes. Destinations that
aligned infrastructure, finance, technology and
innovation, people and skills, and policy and
governance achieved results that none of these
levers could have produced alone.
–Second, community legitimacy proved decisive.
Tourism succeeded where residents, small
enterprises and cultural custodians were given
meaningful roles in governance, revenue sharing
and skills development.
–Third, environmental and cultural sustainability was
integrated, not appended. Conservation, cultural
integrity and heritage protection were embedded
into financial and infrastructure decisions rather
than treated as separate agendas.
–Fourth, coordination across scales multiplied
benefits. National frameworks, regional authorities
and local communities worked together, ensuring
that tourism strengthened broader economic
and social systems.The quantifiable outcomes speak clearly. Portugal
more than doubled receipts while diversifying flows
across regions. New Zealand invested hundreds
of millions of levy revenues into conservation while
sustaining more than 400,000 jobs. Chumbe Island
documented more than 470 reef fish species
protected and educated more than 12,000 students,
teachers and community members through
programmes fully financed by eco-lodge revenues.
Costa Rica reversed deforestation while generating
$4 billion annually in receipts. Siwa Oasis mobilized
local private investment, creating jobs in small-scale
enterprises, with surveys showing that 95% of
stakeholders identified natural assets as the key
attraction and community networks as central
to marketing. Singapore maintained both global
tourism competitiveness and one of the highest
liveability ratings worldwide. The Sunshine Coast
built a diversified regional economy, while Hainan
Island stabilized fragile ecosystems even as it
welcomed more than 80 million visitors.
Taken together, these cases demonstrate that
ecosystem coordination is not aspirational or
theoretical; it is a practical and proven pathway to
capture growth, distribute benefits and safeguard
the natural and cultural foundations upon which
tourism depends. More importantly, they confirm
that the 10 growth areas and tension points
identified in Travel and Tourism at a Turning Point:
Principles for Transformative Growth cannot
be managed through fragmented action. Only
by applying the ecosystem approach through
coordinated enablers can destinations convert
growth into inclusive prosperity and long-
term resilience.3.2 Lessons across destinations
These cases
demonstrate
that ecosystem
coordination is
not aspirational
or theoretical; it
is a practical and
proven pathway
to growth.
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Beyond Tourism: Coordinated Pathways to Inclusive Prosperity19
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