Business on the Edge 2024
Page 60 of 77 · WEF_Business_on_the_Edge_2024.pdf
Value chain implications of climate hazards
Recommendations
Avoid economic lossIncrease revenue, cost savings
& sustainability Protect communities & ecosystems
Enhance resilience Capitalize on opportunities Shape collaborative outcomes
Increase resilience of fixed assets and
infrastructure. Reinforce and upgrade
travel-related fixed assets and infrastructure
to better resist climate-related events. For
example, adding heat-resistant materials
to cope with extreme heat and moving
passenger-facing operations to higher levels
to cope with floodi ng.
Introduce climate intelligence.
Use science-backed climate intelligence
to understand and forecast risks, so as to
reduce disruption and minimize negative
impacts on customer experience.Develop sustainable travel products.
Attract eco-conscious consumers, for
example through flights using sustainable
aviation fuel, or zero-waste and renewably
powered accommodation.
Promote local resilience-building
experiences. For example, visits to coastal
communities restoring mangroves to protect
against sea-level rise.
Create flexible booking and cancellation
policies. Accommodate customer
concerns around climate-related
disruptions. For example, rescheduling
trips without penalties could attract new
customers and increase loyalty.Collaborate with local communities.
Co-develop tourism experiences that
incorporate local adaptation strategies.
Cultivate partnerships on the
ground. Work with local environmental
organizations and government bodies to
fund and implement resilience projects
that benefit both the community and the
tourism sector.
Develop integrated travel packages
that combine flights with ground
transportation, accommodation and
activities to decrease the risk of disruption
and delays, while promoting climate-
resilient options.Fluvial flooding Extreme heat Wildfire Tropical cyclone Coastal flooding Water stress DroughtExtreme heat and floods
reduce location attractiveness,
changing travel behaviour and
increasing marketing costs.
Tropical cyclones, floods
& wildfires lower travel
demand, reducing revenue
for tourism destinations.
Extreme heat, floods &
tropical cyclones reduce
the availability of travel
destinations.Tropical cyclones, floods
& wildfires cause travel
cancellations, reducing asset
utilization and compromising
customer experience.
Climate hazards cause
transportation delays and
schedule disruptions, leading to
increased demand for flexible
trip options.
Climate hazards drive demand
for additional trip insurance,
increasing the overall cost of
travel and therefore decreasing
the demand.Wildfires, floods & tropical
cyclones cause physical
damage to infrastructure
and assets, leading to
financial losses.
Extreme heat, floods & tropical
cyclones restrict certain
tourism activities, lowering
associated revenue streams.
Tropical cyclones, floods
& wildfires pose health
risks to travellers, leading
to medical emergencies
and costly evacuations.Disruption caused by
tropical cyclones, floods &
wildfires leads to increased
compensation payouts and
insurance claims.
Tropical cyclones, floods
& wildfires damage travel
infrastructure, leading to higher
maintenance frequency and
repair costs.
Tropical cyclones cause delays
in return trips, leading to
additional accommodation
expenses and a loss
of future bookings.Research & inspiration Pre-trip experience At destination Post-trip experience
Business on the Edge: Building Industry Resilience to Climate Hazards
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