Catalysing Business Engagement in Early Warning Systems 2025
Page 14 of 21 · WEF_Catalysing_Business_Engagement_in_Early_Warning_Systems_2025.pdf
Opportunities to sell or provide data into the
EWS value chain
With the surge in commercial satellite imagery,
IoT networks and AI capabilities, businesses are
now in a prime position to offer valuable weather-
related data to the EWS ecosystem. The volume of
commercial satellite imagery has grown significantly.
In 2010, the average number of satellite launches
per year went from under 200 to over 1,200.24 As
of 2020, approximately 100 terabytes (TB) of earth
imaging data were being collected every day, and
the value of the earth imaging market is expected
to quadruple between 2023 and 2030.25 These
developments provide an unprecedented wealth of
high-resolution data that can be integrated into EWS.
Additionally, AI-powered analytics enable
businesses to process vast amounts of satellite
and sensor data in real-time, generating actionable
insights for governments, industries and customers.
Private IoT networks increasingly provide localized,
real-time weather data that can enhance the
precision and accuracy of official meteorological
systems. For example, companies that develop
satellite technology or IoT-based sensors are
uniquely positioned to sell (or otherwise provide)
their data streams to NMHS or other stakeholders
involved in EWS. By offering this data, businesses
can create new revenue streams while contributing to improved forecasting and risk management
for the public and private sectors. For example,
a company specializing in the aerospace and
defence sector acts as an upstream provider of
near real-time satellite data and related services.
The company showcased its ability to assess
mountainous region risks effectively by providing
high-resolution topographic information.
Technological advancements in data integration
and forecasting
Technological advancements in data assimilation
have led to significant improvements in weather
forecasting models. Over the past five decades,
the global observing system, which includes surface
observation stations and satellite-based data,
has dramatically expanded. Deriving insights from
this data is facilitated by the continued progress
in computational power and AI witnessed in
recent years.
As businesses tap into these technological
advancements, they can enhance the precision of
their weather-related services and offer more reliable
insights to their customers. For example, a business
using ECMWF’s enhanced model forecasts could
offer tailored risk assessments for industries such
as insurance or agriculture, where precise weather
predictions are crucial for managing climate risks.
3.2 Barriers to business participation in EWS
Barrier 1: Gaps in data granularity, quality
and usefulness
Despite significant advances in weather data
collection and forecasting, businesses still face
challenges when applying weather insights to their
specific operational needs. Many companies require
highly granular data to make decisions (e.g. for
individual facilities or supply chain nodes) rather
than relying on broader city- or region-level insights.
However, the high cost of obtaining data and the
lack of compelling evidence to demonstrate a strong
return on investment limit widespread adoption.
Businesses are hesitant to invest heavily in asset-
specific insights until the business case is clearer.
In many regions of the world, even city- or regional-
level data is sparse or unavailable. Global disparities
in weather observation capabilities, particularly in
developing regions, pose a significant challenge
to accurate weather modelling. Gaps in weather
observations weaken forecasting models’ ability to
provide precise, localized predictions and reduce
the accuracy of hydrometeorological forecasts.
The latter are critical for effective decision-making,
especially for industries that rely on real-time
weather data to protect assets and ensure
operational continuity. Globally, closing these gaps and improving forecasting precision will require
significant investment.
Barrier 2: Regulatory and policy barriers
A significant barrier to private sector engagement
in EWS is the lack of clear governance, guidance
and enabling policies from governments. In many
countries, the private sector’s role in contributing
to or using the EWS value chain remains unclear.
This is due to restrictive or poorly defined policies
developed without adequate consultation with key
stakeholders – such as NMHS in its role as the
authoritative voice on weather, climate, water and
related environmental services and warnings. In
turn, this contributes to overlapping responsibilities
and reduces the private sector’s ability to use
EWS outputs fully, ultimately impeding the long-
term development and sustainability of national
EWS initiatives.
For instance, a major telecommunications company
highlighted that regulations developed without
consulting mobile network operators failed to
create cohesive national EWS frameworks. These
overly complex policies discourage private sector
investment and hinder collaboration between
businesses and governments. A significant
barrier to private
sector engagement
in EWS is the
lack of clear
governance,
guidance and
enabling policies
from governments.
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