Catalysing Business Engagement in Early Warning Systems 2025
Page 6 of 21 · WEF_Catalysing_Business_Engagement_in_Early_Warning_Systems_2025.pdf
Executive summary
As the earth experiences anthropogenic climate
change, weather events are becoming more
extreme, frequent and variable. Each country must
tailor its response to these growing threats based
on its specific circumstances. Certain interventions,
including early warning systems (EWS), have proven
effective across many contexts.
EWS can provide preemptive warnings about
upcoming hazardous events. They project probable
impacts, efficiently communicate information
and ensure that people know how to stay safe.1
Central to EWS are the National Meteorological and
Hydrological Services (NMHS) being the authoritative
source of weather, water and climate information
and warnings. EWS consists of a broad ecosystem
of public and private sector players that work
together to deliver timely and effective warnings to
those at risk. Multi-hazard EWS have been proven to
save lives and can reduce economic losses.
Despite this, there is a coverage gap in EWS
in some areas. To close this gap, businesses
need more awareness of the opportunities, and
governments must develop strategies to engage
them further. Opportunities for businesses are
manifold and can be found in areas such as data
collaboration, climate services or risk analytics.
Businesses can either provide these services or
use them to create new forms of value for customers
in many different domains. This paper presents
a framework for understanding the various roles
that businesses can play in EWS (users, vendors,
partners or innovators) along each of the four
steps in the EWS value chain – risk knowledge, monitoring and warnings, communications
and dissemination, and response capability.
Then, building on a survey of 19 businesses (20
responses provided) and a review of available
literature, the paper presents the current state of
business engagement in EWS.
Business activity has increased in the field,
particularly in the use of EWS data to provide novel
goods or services for weather-related optimization
across industries. This rise is driven by greater
awareness of weather and climate risks, increasing
data availability and affordable computing, and
heightened public focus on disaster resilience since
the COVID-19 pandemic. These drivers are all
expected to persist or intensify in the coming years.
Barriers to participating in EWS persist, ranging
from technical to economic challenges. For
example, some markets for non-traditional
climate services are immature and present high
entry costs with unclear returns. Some barriers
are governmental, manifesting as challenges in
accessing the necessary data or finding mutually
beneficial arrangements with NMHS agencies.
To drive more business engagement in EWS,
governments can focus on providing clarity and
incentives and work to make meteorological data
as accessible as possible. Businesses should be
alert to the possibilities in a growing market and
explore how their capabilities can create value as
more industries and governments look to build
stronger disaster resilience capabilities.The world needs more early warning
coverage, and businesses can help.
Catalysing Business Engagement in Early Warning Systems
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