Circular Transformation of Industries The Art of Scaling Circular Supply Chains 2025
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Repair
servicesRetrofit
servicesProduct-as
-a-service/
leasingRefurbished
product saleRemanufactured
product saleRecycled
material sale
Company/
product
category
driversProduct fit: Is the value
proposition compatible with the
design and life cycle of the target
product category?
Value creation: Does the
financial value generated align
with objectives for the product
category? (e.g. recurring revenue,
cost reduction)
Sustainability strategy: Does
the value proposition contribute
to key sustainability goals? (e.g.
reduction in waste, emissions or
resource use)
Market
driversCustomer demand:
Are customers aware of and
willing to adopt this proposition?
Regulations:
Do policies in place favor
this value proposition?
Competitors:
Are competitors offering
such a value proposition?2.4 Circular value propositions:
prioritize what matters most
Choosing circular value propositions requires balancing ambition with feasibility. The matrix below provides
a decision-making tool based on industry experience, with targeted questions to assess feasibility and
impact for each company and product.
Illustrative matrix to prioritize circularity value proposition for a given product category TABLE 1
Assessment based on feasibility and impact, to adapt for each company
and product category – example for heavy equipment and machinery.
Source: World Economic Forum and Bain & Company analysis based on panel sessions and interviews with market participants.
Example for a product category having
high residual value and a possibility of second life
Neutral Favourable Unfavourable
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Circular Transformation of Industries
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