Circular Transformation of Industries The Art of Scaling Circular Supply Chains 2025
Page 23 of 35 · WEF_Circular_Transformation_of_Industries_The_Art_of_Scaling_Circular_Supply_Chains_2025.pdf
4.1 Technology and data
Circular operations run blind without robust data
systems. Digital tools shift operations from reactive
to predictive. IoT sensors optimize maintenance
and recovery, blockchain supports traceability, and
analytics balance variable flows. Automation – robotic
sorting, 3D scanning – improves speed and quality.But adoption remains uneven. Survey results
show that 70-80% of companies plan to use
AI for circularity in the future, compared to
approximately 30% today. Strong cybersecurity
is essential to safeguard data and trust.
CASE STUDY 6
GreenPlat – traceability systems to secure recycling
GreenPlat, in partnership with Arcos Dorados (McDonald’s
largest Latin American franchisee), has built a circular value
chain for used cooking oil (UCO) in Brazil that collects
and converts UCO into biodiesel. A blockchain-based
traceability platform that monitors all collection points has been essential to managing this fragmented, multi-
participant value chain. Since its 2021 launch, GreenPlat’s
supplier base has grown by 30% and greater scale has
increased UCO sales revenue by 16%. The company
recycled more than 2.57 million litres of UCO in 2024.
4.2 People and culture
Changing mindsets is as important as upgrading
skills. Circular initiatives work when company
leaders embrace the shift from disposal to repair
and reuse. Manufacturing companies need a
complete cultural change in which extending
product life and giving products a second chance
becomes an attractive business opportunity, not
something they fear will hurt new product sales.
Making circularity part of company strategy requires
strong leadership, proper management systems,
rewards that encourage the right behaviour and
ways to measure success. These include repeat
customer revenue, connected products, resource
savings, reuse rates and circular income.Changing how people think is essential. Employees
often resist change or don’t understand circularity,
which creates major obstacles. Training helps
build skills for remanufacturing, refurbishment and
sorting – activities that traditional supply chains
don’t normally do. Companies can either teach
existing employees these new skills or hire people
who already have circular experience. Without
building these capabilities, organizations become
too dependent on outside partners and fail to make
circularity central to their business.
Making
circularity part of
company strategy
requires strong
leadership, proper
management
systems, rewards
that encourage the
right behaviour and
ways to measure
success.
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Circular Transformation of Industries
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