Circular Transformation of Industries The Art of Scaling Circular Supply Chains 2025
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Supply chain design choices
Hitachi supply chain configuration FIGURE 12
Collection Transport Remanufacturing* InstallationDisassembly/
extraction
Recycling*
In-house Outsourced Key step to get rightStorage
*Preceded by additional transport step
Hitachi has designed a hybrid supply chain model
that combines external partnerships with in-house
expertise. Logistics partners handle collection, the
extraction of useful components, transport and
storage, while Hitachi oversees remanufacturing
and harnesses its precision manufacturing and
testing capabilities.
The design of Hitachi’s circular supply chain
integrates elements that deliver the biggest
contribution to value recovery, quality assurance
and customer acceptance. These include:
–Integrated collection and delivery: Used
ATMs are collected directly from customer
sites during the delivery of new machines. This
minimizes customer disruption while ensuring
reliable return rates. The reverse logistics
flow builds on years of recycling experience
and has been adapted to support the shift
towards remanufacturing.
–Targeted extraction capability: Extraction
requires skilled handling to maximize component
recovery while minimizing damage. Given the
additional transport and labour cost involved,
Hitachi relies on specialized partners to manage
this step and protect remanufacturing potential.
–Insourced reprocessing: Hitachi handles
diagnosis, cleaning, remanufacturing and testing
within the same facilities and processes used
for new ATMs. This ensures remanufactured
units meet new-product standards and builds
customer confidence through consistent quality
control across linear and circular supply chains.Operational capabilities
and incentivization
To support customer adoption of remanufactured
ATMs, Hitachi focused on three areas:
–Clear certification and traceability
of reused components
–Identical testing protocols and environments
for new ATMs
–Retaining the same price, despite added
remanufacturing costs, ensuring no perceived
trade-off in quality or value
Key enablers
Japan’s certification system for industrial waste,
which grants Hitachi the legal right to collect and
process used ATMs throughout the country, is a
critical enabler. This regulatory approval removes
a major reverse logistics barrier and underpins the
feasibility of a nationwide circular supply chain.
Impact
Hitachi is working to increase the collection rate
of its domestically manufactured ATMs to 90%.
Several banks highlight refurbished ATMs as their
own contributions to the circular economy.
Circular Transformation of Industries
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