Circular Transformation of Industries The Art of Scaling Circular Supply Chains 2025
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Challenges to scaling circular supply chains FIGURE 4
Number of mentions (in % of respondents)5
4
3
2
1
0
0 10 20 30Weighted importance (based on average rank from respondents)
40 50 60 70Common yet non-critical challenges for most organizationsCritical challenges for most organizations Critical challenges for some organizations/industries only
Secondary challenges
Challenge 3: Technology, data and infrastructure Challenge 4: Regulatory Challenge 5: OrganizationalChallenge 1: Operations/logistics Challenge 2: Business opportunity and profitabilityHigh operating costUncertain demand/off-take
High upfront cost
Insufficient revenues
Skill gapsCross-border restrictionsPartner incentivization
Cultural/internal resistance
Conflicting standardsDifficulty finding the right partners
Weak infrastructure
Poor data systemsVarying return quality
Processing complexityLow availability of secondary materials or used products
Complex reverse logistics
Source: Global market survey by Bain & Company and the CTI initiative of 491 top executives (July 2025).
1.1 Challenge 1:
Getting products back
Four of the five most-cited barriers are operational:
low availability of secondary materials or used
products, varying return quality, complex reverse
logistics and processing complexity. The greatest
hurdle is motivating customers to return products.
Incentives such as payments, vouchers or loyalty
points are being tested, but adoption depends
on convenience – if processes are cumbersome,
returns collapse. Quality is also unpredictable:
items may be obsolete or damaged, requiring costly assessments, repairs and refurbishments.
Even when returns are usable, flows are volatile,
creating inventory peaks and cash-flow strain.
Some firms partner to manage this complexity. For
example, Renault and Suez developed the Future
Is Neutral initiative to recover end-of-life vehicles
and recycle materials. Renault brings its automotive
expertise as well as factories for remanufacturing,
while Suez provides its network and know-how for
collection and dismantling.
Circular Transformation of Industries
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