Climate Adaptation Unlocking Value Chains with the Power of Technology 2025
Page 17 of 43 · WEF_Climate_Adaptation_Unlocking_Value_Chains_with_the_Power_of_Technology_2025.pdf
OCP Group, a global leader in plant nutrition solutions from
Morocco, aspires to transform soil health, enhance carbon
sequestration and boost farmers’ long-term productivity by
driving a just agricultural transition through the development
of sustainably produced, customized fertilizer solutions and
smart farming practices.
Challenge: Climate change threatens cereal yields amid
rising demand
Cereals, such as wheat, rice, soybean and maize, are
the mainstay of human consumption but are increasingly
vulnerable to climate change. By 2050, cereal production
could fall by 11%, with strong geographic disparities, due to
rising temperatures, erratic rainfall patterns, extreme weath-
er events and the loss of suitable agricultural lands, which
together create a double impact on yield and the availability
of land. Meanwhile, the demand for cereals will grow by up
to 60% due to population growth and biofuel development,
exerting greater pressure on the world’s food systems. To
address this dual threat, food systems need to shift rapidly
to agricultural practices that boost productivity while helping
farmers adapt to a hostile climate.
Action: Tech-driven, collaborative ecosystem for
sustainable agriculture
Against this backdrop, OCP launched a programme
aimed at helping small farmers to combat the impacts of
climate change. The objective is to secure food supplies by
promoting sustainable farming through advanced technology
and agronomic expertise:
–Precision farming: OCP’s Tourba platform provides
smallholder farmers access to expert advice by
integrating satellite imagery, weather data and soil
analysis. It monitors carbon sequestration in soils and
develops recommendations for fertilizer usage and
irrigation, helping farmers optimize their yields while
maintaining soil health. OCP also deploys mobile
laboratories to test soil fertility and provide farmers with tailored recommendations for plant nutrition. The
process not only reduces costs but also minimizes
environmental impacts such as soil degradation and
water contamination.
–Digital agri platforms: OCP’s Pocket Agronomist, an
AI-driven chatbot, provides farmers with 24/7 access
to customized agronomic advice based on soil, crop
and local climate data. The Agribooster programme
allows farmers to connect with input suppliers, financial
services and market intermediaries. OCP has also helped
accelerate the use of climate-smart practices such
as conservation tillage and drip irrigation, which helps
farmers adapt to increasingly erratic weather patterns.
Results
OCP’s success is rooted in its collaborative approach.
Backed by an extensive network of partners, such as UM6P
(Mohammed VI Polytechnic University), the World Food
Programme and local governments, OCP integrates the latest
agronomy and climate resilience science while promoting
access to resources and markets for smallholder farmers.
Since 2018, OCP’s initiatives have reached 2.5 million
smallholder farmers and aim to support 4 million in 2024
across Africa and Brazil, boosting both productivity and
sustainability. For example, farmers have reported yield
increases of up to 21% in three years, while fertilizer-use
efficiency has improved by over 20%, reducing cereal
farming’s environmental footprint. That translated into a 23%-
34% rise in farmers’ net profit margins.
The next phase will focus on scaling digital advisory platforms
by integrating AI-driven crop monitoring systems, offering
predictive analytics of climate risks and deploying blockchain
technology to enhance supply chain transparency and
traceability. By developing collaboration platforms, OCP aims
to ensure that smallholder farmers not only survive but also
thrive despite the climate crisis.CASE STUDY 1
Building tech-driven resilience in cereal value chains
Sources: OCP Group, FAO, IFPRI, World Economic Forum, BCG analysis.34
Climate Adaptation: Unlocking Value Chains with the Power of Technology
17
Ask AI what this page says about a topic: