Digital FDI Initiative Pakistan 2025
Page 10 of 46 · WEF_Digital_FDI_Initiative_Pakistan_2025.pdf
2.2.2 Mapping Pakistan’s
digital economy
The project set out to understand Pakistan’s digital
economy landscape from the perspective of the
Digital FDI framework by drawing on consultative
insights, survey results and supplementary research
to identify challenges/opportunities and prioritize
areas of intervention.
Digital infrastructure
Pakistan’s digital infrastructure, both physical and
regulatory, remains underdeveloped.
Physical infrastructure
Cellular mobile services in Pakistan have achieved
significant milestones in connectivity and
broadband penetration. As of June 2024,2 network
coverage extends to 91% of the population, with
3G/4G signals accessible to more than 81% of
the population. The operational infrastructure
includes 55,777 mobile sites, of which 95.5% are
4G-enabled.3 These developments have led to
an increase in broadband subscribers, reaching
142.3 million by September 2024 – a 91% growth
in the last five years.4 Consequently, broadband
penetration has surged to 58.4%,a substantial
improvement from 32.6% in 2019.5 About 67%
fewer women than men have access to internet,
highlighting a potential area for greater inclusivity.6
The telecom sector in Pakistan is mobile-first,
with 79.1% mobile phone ownership.7 Smartphone
usage in Pakistan has been steadily increasing.
According to the Pakistan Telecommunication
Authority (PTA), by the end of November 2024, 65%
of mobiles owned by Pakistanis were smartphones.
At the time of this report, fixed broadband
penetration stood at less than 2%;8 however, the
government has indicated that raising this figure is
a national priority and is expected to increase as
outlined in the PTA’s Annual Report 2024.9
Currently, the country is being serviced
by four mobile service providers: Pakistan Mobile
Communication Limited (Jazz), Telenor Pakistan
(Telenor), China Mobile Pakistan (Zong) and
Pakistan Telecom Mobile Limited (Ufone). All
four have foreign ownership of varying levels –
ranging from complete ownership to management
control only. Prominent fixed-line internet
providers include Pakistan Telecommunication
Company Limited (PTCL), Nayatel, Transworld
and Cybernet, with PTCL having the most
significant local ownership.
Regulatory infrastructure
Increased awareness of the need to strengthen
Pakistan’s digital ecosystem in order to attract
FDI in the digital economy has driven policy and regulatory measures. These have targeted
the export-driven IT sector, the digitalization of
important government services and the creation of
an environment conducive to FDI.
Stakeholders have highlighted the need for better
coordination within the institutional architecture,
where federal and provincial agencies operate in
parallel. Streamlining the regulatory environment
and minimizing fragmentation would further
strengthen investor confidence.
Pakistan’s technology policy falls into two
categories:10
–Digital economy regime, governing the
digital sector and shaping the development of
Pakistan’s digital economy
–Investment regime, overseeing the investment
climate and business environment for investors
in the digital economy
There is a need to address both to increase FDI and
create an incentive to invest.
Digital economy regime
There is a need for enhanced alignment
between government and regulatory agencies.
While the Ministry of Information Technology
and Telecommunication (MoITT), the National
Information Technology Board (NITB) and
provincial IT boards in Punjab11 and Khyber
Pakhtunkhwa12 have developed localized digital
policies, better coordination can ensure a uniform
digital governance framework. Data localization
and internet governance measures, influenced by
national security and social considerations, shape
the digital regulatory framework. Finalizing critical
legislation, such as the Personal Data Protection
Bill,13 would address concerns from global
businesses and rights advocates, strengthening the
digital investment climate.
Investment regime
Pakistan has taken steps to simplify its bureaucratic
processes and improve the business environment
to attract more digital FDI. Initiatives such as
the Pakistan Regulatory Modernization Initiative
(PRMI),14 launched in 2021, and the establishment
of the Special Technology Zones Authority (STZA)
have contributed to these efforts. The Foreign
Investment (Promotion and Protection) Act of
202215 offers safeguards for FDI, but its benefits
are yet to be fully realized due to pending cases.
Expediting documentation processes and
complaint resolution and arbitration mechanisms
can improve the investment landscape. Pakistan
has improved its ranking in the World Bank’s
Ease of Doing Business report,16 and further
simplification of institutional processes could
bolster investor confidence.
A detailed map of important legislation, regulations
and policies that govern the digital and investment
landscape can be found in Annex 1.Pillar 1
Digital FDI Initiative: Digital FDI-Enabling Project in Pakistan
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