Diversity Equity and Inclusion Lighthouses 2025

Below: Codioful/Unsplash Bank a l Etihad  Internal and external effort  Gender equity Promoting financial freedom for and accelerating economic participation of women in Jordan through tailored financial products, non-financial services and an equitable workplace culture. Company stats –1,215 employees  –$445 million in revenue  –Jordan, headquartered in Amman  –Financial Services and Capital Markets  Initiative context and objective The Shorouq banking proposition was launched in 2014 by Bank al Etihad in response to the low participation rate of women in Jordan’s labour force, which stood at just 13.6%.9 Recognizing the untapped potential in Jordan’s economy, the initiative aims to close economic gender gaps by promoting financial freedom through tailored financial products, providing advisory and coaching services to women-led startups and small and medium-sized enterprises (SMEs) as well as by fostering an equitable workplace culture within the Bank through innovative reboarding programmes, gender diversity targets, flexible and remote working options, and comprehensive parental leave policies. Impact highlights  External: –Female representation among clients grew from 26% to 36% since 2014.  –Number of female borrowers grew 16 times, and female depositors increased 14 times since 2014, compared to 6 times and 9 times, respectively, for male borrowers.  Internal: –Share of women on the Board increased from 9% to 30% since 2014.  –Reached 45% of women representation in the workforce, and 57% of the learning opportunities are now catered to women.  16 Diversity, Equity and Inclusion Lighthouses 202516