1.3 A culture of commitment goes both ways Companies who want their workers to commit must likewise commit to them in innovative ways. Compensation matters for everyone. Traditional incentives like rewards, recognition and career development opportunities remain important for frontline workers, supervisors and middle managers alike. However, other factors, such as workplace flexibility, a sense of meaning behind the work and relationships among colleagues also play critical roles in shaping employee engagement and retention. For example, workplace flexibility has become increasingly important for Gen Z employees, highlighting the need for tailored retention strategies that address the diverse priorities of different generations within the workforce. By addressing these core drivers holistically and implementing innovative, fit-for-purpose solutions, manufacturing companies can move beyond reactive measures to proactively build a community of people who are not only resilient but also deeply committed and engaged. This approach not only stabilizes a company but also lays the groundwork for equipping its people with the skills they need to adapt, develop and thrive as members of the production workforce. Community insight: Menzies Aviation Menzies Aviation implemented multiple retention initiatives globally over the course of five years to reduce voluntary attrition from 35.6% to 25.7%. One notable approach is the annual We Are Menzies Awards, which celebrate employees who exemplify the company’s six core values. In 2025, 6,000 nominations came in across nearly 20 languages. Managed entirely in-house, the awards feature regional shortlists judged by senior leaders, ensuring local achievements are celebrated globally. Winners are spotlighted through internal and social channels, boosting morale and connection. Community insight: Intenseye Intenseye uses computer vision AI technology to address challenges in worker retention by turning existing closed-circuit television (CCTV) systems into real-time hazard detection tools. The system identifies risks like missing personal protective equipment (PPE) or unsafe equipment use and sends instant alerts based on real-time detection of high-risk scenarios, addressing immediate hazards and systemic risks. This workplace safety technology has shifted the approach towards safety from reactive to proactive, with 35 mitigation tasks for scenarios such as climbing hazards, vehicle and equipment zones, working at heights, and permit and procedure enforcement for crane or other high-risk operations. By improving safety and showing employees that they are valued, the technology has helped reduce total recordable injuries, boost morale and retain talent. In a few cases, the sites have flagged more than 1,700 near-misses identified and more than 53,000 proactive fixes completed in the first year. Up to 93% of employees have reported feeling safer and voluntary turnover has dropped to 5%, compared to the 11.6% industry average. Empowering Frontlines 8

Empowering Frontlines 2025