Finance Solutions for Nature 2025
Page 36 of 51 · WEF_Finance_Solutions_for_Nature_2025.pdf
3.5 Shift market norms and incentives to recognize
nature’s full value
Embedding nature into economic and financial
systems requires more than standalone solutions
– it demands fiduciary alignment, institutional
support and durable valuation methods for long-
term investing. The investment chain can play a key
role: asset owners and allocators shape mandates
that influence asset managers, making trustee and
board-level education crucial to shifting norms.
Fiduciary duty is an important lever. As the
Principles for Responsible Investment (PRI)
emphasize, biodiversity and nature loss presents
material financial risks. Integrating nature-related
factors is therefore essential to meeting 21st-
century fiduciary obligations.115 Boards and
investment committees can actively understand
and integrate these responsibilities. Nature can be
considered across asset classes as part of a “3D
investing” approach – balancing risk, return and
impact – and in line with the GBF’s call to align
financial flows with nature-positive outcomes.116
Success also depends on trusted valuation
methods for ecosystem services, nature-inclusive
credit and equity analysis, and financial structures
that can demonstrate long-term nature-linked value.
Innovations can be welcomed – including emerging
approaches such as NACs and INP – as long as
they are first tested through robust pilots.In addition to the priority actions described
throughout this chapter that can shift market
norms, the following stakeholders have a critical
role to play:
–International organizations can help align
capital market rules by promoting best global
practices, including methodologies, taxonomies
and high-quality case examples.
–MDBs can support this transition by helping
mainstream long-term nature value into financial
solutions and project appraisals and by piloting
emerging models such as NACs and INP
where relevant.
–Institutional investors – particularly asset
owners – can integrate nature-related risks and
opportunities into strategic asset allocation and
update investment mandates accordingly.
–Asset managers and fiduciaries can update
their investment policies and stewardship
strategies to explicitly include nature-related
risks and dependencies, aligning with PRI
guidance on nature-related fiduciary duty.117
–Credit rating agencies play a systemic role in
influencing investment flows – by evolving their
models to account for nature-related risks and
long-term ecosystem service dependencies,
they can help shift market norms and reward
nature-positive issuers. Biodiversity
and nature loss
presents material
financial risks.
Integrating
nature-related
factors is
essential to
meeting 21st-
century fiduciary
obligations.
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Finance Solutions for Nature: Pathways to Returns and Outcomes
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