First Movers Coalition for Food 2026
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A three-step maturity ladder illustrates how
companies can move from basic sustainability
improvements to connected procurement models
capable of embedding resilient, sustainable
sourcing across business operations.
Moving from pilots to mature models requires
new tools to build greater alignment across
procurement, sustainability and finance.
The principles are simple: start somewhere, learn
continuously and build systematically, laying early
foundations and accelerating what works. Successful
companies advance through three distinct stages, each building on the last (see Figure 2). These reflect
progressive levels of integration, investment and
cross-functional leadership.
Companies often operate across these levels
simultaneously – stretching further where
the opportunity is largest while focusing on
foundational steps elsewhere. The goal is not
to reach the highest level in every category,
but to advance the actions that matter most.
Every company can begin by implementing the
fundamentals of resilient, sustainable sourcing
and build towards more complex approaches that
enable system-level evolution.2.1 Build sourcing maturity to scale up for success
Build sourcing maturity in three stages to enable a widespread transition FIGURE 2
Volume of impactLevel 1 Get the basics right Level 2 Step-up performance Level 3 Lead at scale
<5% of total, pilot stage >10% of total 30-50%+
Build baseline data;
start internal alignment;
prove project potential.Shift to real commercial
uptake; move towards more
structured initiatives.Implement sustainable
sourcing at scale,
underpinned by partnerships.
– Define key metrics
– Update procurement
processes
– Start collaboration
with current partners– Establish long-term
collaboration
– Create cost-sharing models
– Draw in external financing– Launch full value chain
initiatives, supported
by financiers
– Send clear demand
signals to suppliersWhat it means
Example actionsThe principles are simple: start somewhere, learn continuously and build
systematically, laying early foundations and accelerating what works.
Source: Bain & Company analysis.
Level 1
Get the basics right
Companies should begin with the core elements
that create internal alignment, generate essential
data and shift organizational mindsets. This stage
enables companies to start with smaller volumes
(<5%) to demonstrate potential.
Essential elements
–Metric integration: Establish and monitor key
indicators, such as carbon emission reductions or
traceability, and incorporate them into contracts,
procurement tools and supplier scorecards. –Expectation signalling: Communicate
corporate expectations by updating
procurement processes and supplier
communications to indicate evolving
sustainability requirements.
–Partner engagement: Work with current
suppliers to understand their sustainability plans
and challenges.
–Collaboration kick-off: Launch early-stage
initiatives with suppliers, focusing on areas such
as traceability and regenerative agriculture pilots.
First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement
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