First Movers Coalition for Food 2026
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Level 3
Lead at scale
At this level, companies can purchase major
portions of their supply (~30-50%) from sustainable
sources without paying “forever premiums”. Leading
companies do this by putting in place integrated
procurement and financing structures that support
resilient, sustainable production.
Partnerships become a critical enabler at this
stage. Food companies collaborate across the
value chain – with suppliers, customers and often
with peers – and sometimes bring in stakeholders
from adjacent industries that are buying from
the same sourcing regions. Critically, they also
partner with public and private financial institutions
to support farmers through initiatives that align
sustainability goals, share best practices and
boost productivity. Equally important are pre-
competitive partnerships that explore demand
signals across companies and industries,
sending a clear market message to producers
and investors about the strength and direction of
demand for resilient, sustainable commodities.
These partnerships can be the cornerstone of
resilient, sustainable sourcing models. Just as power
purchase agreements in the energy space unlocked
major financing, helped reduce costs and supported
rapid roll-out of renewable energy developments,
new types of partnerships in agriculture can
accelerate growth in sustainability across supply-
sheds, supported by first-mover companies.
Essential elements
Four building blocks are critical for large-scale
models to succeed, each demanding next-
generation partnership capabilities:
–Clear demand signals: Clarity for suppliers
on demand-side procurement intentions for
commodity and sustainability outcomes that
connect to scalable supply-side initiatives. –Comprehensive farmer services: Support
coordinated by farmer-allied organizations,
including access to financing, training and
measurement, reporting and verification (MRV)
systems, to help farmers build profitable
regenerative businesses.
–Value mechanisms: Systems that effectively
value sustainable practices and outcomes,
enable cost-sharing across relevant supply-
chain actors and stimulate engagement.
–Integrated financing: Blended capital
structures that combine catalytic, concessional
and commercial funding to make programmes
scalable and affordable.
These four building blocks were first championed
in the FMC for Food’s breakthrough model for
financing and collaboration, which demonstrates
how pre-competitive collaboration can accelerate
solutions to scale. The model is detailed in the
World Economic Forum’s 2024 report, 100 Million
Farmers: Breakthrough Models for Financing a
Sustainability Transition.41
Why this level matters
At this level, commercial and environmental
benefits begin to reinforce each other.
Programmes become affordable to operate at
scale, without relying on consumer premiums,
paving the way for system-wide participation.
Market-shaping examples of companies leading
at scale are illustrated below.
The next section introduces two strategic sourcing
pathways that companies use as they move into
the higher levels of sourcing maturity. These put
demand signals into practice and activate the
capabilities required to advance resilient and
sustainable sourcing.
Two potential sourcing pathways for growing
resilient, sustainable food procurement are spec-
anchored sourcing and decoupled sourcing.
To grow resilient, sustainable sourcing affordably,
companies may need strategic sourcing
pathways that turn demand signals into practical
procurement action. These pathways help
procurement teams achieve both sustainability
and resilience outcomes at scale without relying
on price premiums, by defining how buyers may engage suppliers, share costs where appropriate
and shape long-term demand.
The following two pathways offer distinct but
complementary ways to operationalize this shift:
spec-anchored sourcing and decoupled sourcing.
While decoupled sourcing can help suppliers
progress towards the standards required for
spec-anchored sourcing over time, deciding which
pathway to prioritize and pursue long-term will
depend on commodity characteristics and sourcing
context, as outlined in section 2.3 below.2.2 Identify strategic sourcing pathways for scale
First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement
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