Early leaders who future-proof food procurement are seeing value in three areas: –Building resilience to rising climate volatility and supply risk. –Seizing market opportunities. –Addressing regulatory and stakeholder pressure. Building resilience to rising climate volatility and supply risk Food supplies are becoming increasingly vulnerable to climate volatility, with more frequent disruptions, unpredictable yields and shifting agro-ecological patterns, exacerbated by the food system’s environmental impacts. Companies can no longer assume that their traditional sources will reliably deliver the volumes and quality they need at affordable prices. As a result, building resilience is becoming as important to procurement as pursuing cost-efficiency. For example, coffee prices through 2025 have remained near 50-year highs as droughts hit major producers. Brazil, which supplies about 40% of global output, saw harvests ruined, while Viet Nam, the second-largest producer, recorded a 20% drop in production in 2024.13 Companies that proactively address these challenges may weather market volatility better. Seizing market opportunities Few consumers pay premiums for sustainable food, but changing consumer preferences – including the shift towards natural and sustainably sourced ingredients – can influence brand trust and purchase choices. It requires significant supply-chain changes to deliver these attributes at scale and cost- effectively. Companies showing real stewardship gain an edge through differentiation. A Bain & Company survey of 14,000 consumers in eight countries found that 63% would buy more sustainable products if they were more affordable.14 Sustainability also differentiates in business-to-business (B2B) markets, where a 2025 survey found that 68% of buyers would assign more business to suppliers with superior sustainable operations by 2028, up from A food procurement vision for a new set of challenges FIGURE 1 Food procurement should address volatility and climate-related impacts to help ensure continued quality, availability and sustainability of supply. Quality Resilience Sustainability Cost AvailabilityQuality Cost Availability Source: Bain & Company analysis. 1.2 Why business as usual won’t work Building resilience in this climate is becoming as important to procurement as pursuing cost-efficiency. First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement 6

First Movers Coalition for Food 2026