First Movers Coalition Impact Brief 2026

Page 9 of 20 · WEF_First_Movers_Coalition_Impact_Brief_2026.pdf

Current landscape The aviation sector is entering a decisive phase, with SAF emerging as one of the most viable pathways for deep decarbonization.11 Progress remains constrained by a persistent gap between supply and demand that is driven by limited feedstocks, high production costs and supply challenges.12 Within this context, FMC is helping to unlock scale by aggregating corporate demand and supporting market mechanisms that de-risk early investment. Through collective purchasing signals and collaboration with partners in policy-making and industry, FMC members are both providing the confidence SAF producers need to expand capacity and developing book-and-claim systems that enable SAF production and carbon benefit claims to be verified, even without physical supply. Together, these actions are turning corporate travel decarbonization from pilot to proof-of-scale. Impact highlights Avelia, launched in 2022 by Shell with support from American Express Global Business Travel, Accenture and Energy Web Foundation, was one of the first book-and-claim platforms for aviation. It is now a leading solution helping to scale SAF: as of June 2025, it had supported the addition of over 155.2 million litres of SAF into the existing fuelling network, helping to abatei over 370,000 tCO2e.ii Avelia is now evolving into a multi-supplier industry solution with independent data hosting, multilateral governance and broader supplier choice.13 Moeve is the first external SAF supplier to have joined Avelia, integrating blockchain-verified transactions that enhance transparency and traceability across SAF procurement.14 EasyJet has signed a six-year agreement with Moeve to secure SAF for its Spanish route network.15 BCG has committed to SAF certificates from Twelve’s E-Jet® power-to-liquid (PtL) fuel through 2029, reducing more than 4,000 tonnes of CO2 as part of its goal of replacing at least 5% of conventional jet fuel by 2030. In parallel, Autodesk has entered into a multi-year PtL SAF certificate collaboration with Twelve, supporting both its Scope 3 decarbonization and Twelve’s scaling efforts.16 Outlook The aviation sector’s near-term outlook depends on bridging the supply-demand gap through coordinated procurement, harmonized policy frameworks and transparent accounting to scale SAF. Collaborative platforms and pioneering corporate offtakes illustrate how collective action and early leadership can successfully overcome the sector’s complexities, accelerating the path toward large-scale SAF adoption. Aviation Commitment in brief: Members commit to using sustainable aviation fuels (SAF) and new propulsion technologies like electric or hydrogen-powered flight by 2030. Airlines will replace at least 5% of their jet fuel with SAF that cuts life-cycle emissions by 85% or more or use zero- emission propulsion. Corporate travel and freight buyers will also ensure that at least 5% of the fuel used for their flights meets these same standards. Read the aviation commitment in full.Commitment reviewed in 2025 i Calculated based on representative life-cycle GHG emissions intensities of neat SAF and conventional jet fuel, which may vary per production pathway and geographical region. ii CO2 equivalent emissions include CO2, CH4 and N2O. Life-cycle GHG emissions are calculated on a well-to-wake basis and include feedstock production and collection, feedstock processing, transport, distribution and combustion of SAF. The well-to-wake emissions have been calculated as per the SAF’s verified life- cycle GHG emissions intensity from the relevant sustainability certification scheme. First Movers Coalition Impact Brief 9
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