First Movers Coalition Impact Brief 2026
Page 9 of 20 · WEF_First_Movers_Coalition_Impact_Brief_2026.pdf
Current landscape
The aviation sector is entering a decisive phase,
with SAF emerging as one of the most viable
pathways for deep decarbonization.11 Progress
remains constrained by a persistent gap between
supply and demand that is driven by limited
feedstocks, high production costs and supply
challenges.12 Within this context, FMC is helping to
unlock scale by aggregating corporate demand and
supporting market mechanisms that de-risk early
investment. Through collective purchasing signals
and collaboration with partners in policy-making
and industry, FMC members are both providing
the confidence SAF producers need to expand
capacity and developing book-and-claim systems
that enable SAF production and carbon benefit
claims to be verified, even without physical supply.
Together, these actions are turning corporate travel
decarbonization from pilot to proof-of-scale.
Impact highlights
Avelia, launched in 2022 by Shell with support
from American Express Global Business Travel,
Accenture and Energy Web Foundation, was one
of the first book-and-claim platforms for aviation. It
is now a leading solution helping to scale SAF: as
of June 2025, it had supported the addition of over
155.2 million litres of SAF into the existing fuelling
network, helping to abatei over 370,000 tCO2e.ii
Avelia is now evolving into a multi-supplier industry
solution with independent data hosting, multilateral
governance and broader supplier choice.13 Moeve is the first external SAF supplier to have
joined Avelia, integrating blockchain-verified
transactions that enhance transparency and
traceability across SAF procurement.14 EasyJet has
signed a six-year agreement with Moeve to secure
SAF for its Spanish route network.15
BCG has committed to SAF certificates from
Twelve’s E-Jet® power-to-liquid (PtL) fuel through
2029, reducing more than 4,000 tonnes of CO2
as part of its goal of replacing at least 5% of
conventional jet fuel by 2030. In parallel, Autodesk
has entered into a multi-year PtL SAF certificate
collaboration with Twelve, supporting both its
Scope 3 decarbonization and Twelve’s scaling
efforts.16
Outlook
The aviation sector’s near-term outlook depends
on bridging the supply-demand gap through
coordinated procurement, harmonized policy
frameworks and transparent accounting to scale
SAF. Collaborative platforms and pioneering
corporate offtakes illustrate how collective action
and early leadership can successfully overcome the
sector’s complexities, accelerating the path toward
large-scale SAF adoption. Aviation
Commitment in brief: Members commit to using sustainable aviation fuels (SAF) and new
propulsion technologies like electric or hydrogen-powered flight by 2030. Airlines will replace
at least 5% of their jet fuel with SAF that cuts life-cycle emissions by 85% or more or use zero-
emission propulsion. Corporate travel and freight buyers will also ensure that at least 5% of the fuel
used for their flights meets these same standards.
Read the aviation commitment in full.Commitment reviewed in 2025
i Calculated based on representative life-cycle GHG emissions intensities of neat SAF and conventional jet fuel, which may vary per production pathway and
geographical region.
ii CO2 equivalent emissions include CO2, CH4 and N2O. Life-cycle GHG emissions are calculated on a well-to-wake basis and include feedstock production and
collection, feedstock processing, transport, distribution and combustion of SAF. The well-to-wake emissions have been calculated as per the SAF’s verified life-
cycle GHG emissions intensity from the relevant sustainability certification scheme.
First Movers Coalition Impact Brief
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