From Scarcity to Solutions 2025

Beijing Organic and Beyond Corporation’s integrated modelCase study 9 Established in 2007, Beijing Organic and Beyond Corporation is a China- based sustainable brand engaged in the production, trade and direct- to-home delivery of certified organic products. The company operates organic farming initiatives in China and Latin America, while developing B2B partnerships to expand the adoption of organic products. Business model innovations –Upstream collaboration: risk-sharing partnerships with farmers. –Established long-term sustainable partnerships with farmers in Colombia and Panama to transition conventional farms to organic practices. –Alleviated farmers’ financial risks through guaranteed minimum order commitments. –Downstream market integration: demand- driven corporate alliances. –Focused on corporate clients with sustainability requirements (e.g. new energy, technology and finance industries) to obtain stable bulk orders. –Utilized co-branding activities (e.g. custom-labelled organic gift boxes) to meet corporate sustainability goals and enhance product exposure. Outcomes –Production scale: Developed a 100-hectare farm in Colombia, with 50% of the area dedicated to organic cultivation, while the rest is for living areas and rainforest reserves. The farm produces carbon-neutral products including Cavell Geisha Coffee. –Market reach: Provided sustainable gifting solutions to over 20,000 corporate clients, promoting the application of organic products in the B2B sector. Lessons learned –Guaranteed purchase agreements and corporate co-branding effectively scale-up organic transitions. –However long-term growth depends on stabilizing market demand and building farmer trust across different regions.Source: Beijing Organic and Beyond interviews and materials review. From Scarcity to Solutions: Food-Water Innovation in Asia and the Middle East 27