Global Cybersecurity Outlook 2025
Page 16 of 49 · WEF_Global_Cybersecurity_Outlook_2025.pdf
Arup hit the headlines for the wrong reasons when
the firm was targeted by criminals who succeeded
in pulling off a major fraud. “Fraudsters use
deepfake technology to trick employee into paying
millions” ran one headline, but the story is more
subtle than that.
Clearly, media attention was driven by the fact
that the fraudsters used manipulated videos
and voicemails to convince people they were
talking to genuine colleagues. But as Arup’s
Chief Information Officer, Rob Greig, pointed
out, the interesting part is that the criminals
did not penetrate the firm’s IT networks or
disrupt business operations. Rather, they used
“technology enhanced social engineering” to
convince people to process transactions.It was a sophisticated, preplanned attack that
used tactics such as phishing, vishing and
smishing, all backed by fake documentation and
a false sense of urgency. At its heart, though,
this was an old-fashioned payment scam with a
modern makeover.
Since the incident, the firm has reviewed every
aspect of its systems and processes. Among the
key lessons learned is that cybersecurity alone
is not enough. Building real resilience requires a
culture of critical assessment and the ability to
spot red flags across the organization.
The most important lesson, though, is that
industry, the police and public authorities all
need to find better ways to share information and
frustrate the fraudsters.CASE STUDY 1
Old scams and new technology – ArupFinally, GenAI lowers the barriers to entry into the
cybercrime arena in terms of cost and required
expertise. GenAI is expected to streamline the
process from the exploitation of vulnerabilities to the
deployment of malware, scaling up operations that
were previously reliant solely on human capabilities.By understanding the complexity of the cyberthreat
landscape as well as the behaviour and motivations
of cybercriminals, organizations can better assess
the risks facing them and then tailor and prioritize
security strategies to enhance resilience against
such threats.
The complexity of today’s cyber threats and evolving criminal methodologies
requires a unified response. This response requires coordination not only from the
global law enforcement community, but with cybersecurity experts who provide
their own talents, experiences and expertise. In 2024, INTERPOL’s Cybercrime
Directorate supported several regional and global cybercrime operations that
were very successful in large part due to these collaborations. As we move into
2025, our team will continue to pursue new partnerships and strengthen existing
ones to have even greater impact disrupting cybercriminal activity.
Neal Jetton, Director, Cybercrime Directorate, International
Criminal Police Organization (INTERPOL)As global leaders, we see cyber challenges as more than just a threat – they’re
a chance to make a real difference in how we protect people and businesses.
Malicious cyber activity takes a significant toll on the most vulnerable populations,
so we must urgently drive ecosystem-level solutions that bring everyone together,
from small local companies to big global corporations. By collaborating like never
before, we can turn the tables in 2025, make systemic change and create digital
defences that work for everyone.
Philip Reiner, Chief Executive Officer and Founder,
Institute for Security and TechnologyWhen augmented with GenAI, threat actors can
create convincing impersonations of the voice, video,
images and writing styles of senior leaders. When
these deepfakes are maintained over prolonged
interactions with targeted staff, they can be used to
defraud organizations or help attackers gain access
to their IT systems. Accenture’s research has noted
a 223% rise in the trade of deepfake-related tools on
dark web forums between Q1 2023 and Q1 2024.15Additionally, 55% of CISOs polled during the
Annual Meeting on Cybersecurity 2024 stated
that deepfakes pose a moderate-to-significant
cyberthreat to their organization. With staff
remaining the real target of deepfake attacks,
as well as phishing campaigns in general,
organizations will need to rethink how they train and
protect everyone, from employees to the C-suite
and board, about new patterns of cybercrime.
Global Cybersecurity Outlook 2025
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