Global Value Chains Outlook 2026
Page 8 of 36 · WEF_Global_Value_Chains_Outlook_2026.pdf
These outlooks highlight that global value chains
must confront multiple operating environments,
often simultaneously, depending on geography,
sector or industry. For instance, a semiconductor
manufacturer navigating export controls, technology
bifurcation and resource nationalism is likely
operating in a “fragmented” outlook, while a
consumer-goods company managing inflation,
shifting consumer sentiment and global supply
outages may be operating within a “volatile”
demand environment. No company can plan for
a single, predictable future. Resilience now depends on the ability to navigate multiple
divergent futures simultaneously.
Traditional, reactive supply chain models built for
stability are obsolete. For the C-suite, the central
question has shifted: how to fulfil demand reliably
when access to energy, labour, data and other
critical inputs can be redefined overnight by policy,
technology or conflict? The answer lies in structural
agility with systems designed to pivot across
outlooks without losing coherence.60%
more leaders see
resilience and agility
as core to competitive
advantage and growth
than they did five
years ago.No company could have been fully prepared for the
disruptions witnessed over the last 5-10 years. Now,
with geopolitics, everything is even more unpredictable.
The best a company can do is react with speed,
without rushing to premature conclusions about any
single disruption.
Andrea Paolo Lai, President, Global Operations, Oerlikon
For decades, operations followed a simple logic:
business conceived products and placed demand,
while supply chains executed. This separation
assumed abundance, stable access to inputs and
frictionless global trade. This paradigm no longer
holds. This is the inflection point for a new model
of leadership.
Every growth decision is a supply decision.
Boardrooms are realizing that supply chains are not
the end of value creation but its very architecture.
They are becoming strategic platforms for value
creation, innovation and geopolitical resilience and
no longer passive executors of demand.
For many leaders, this shift requires re-examining
fundamental strategic supply questions. For
example: “Can our product be redesigned to use
more readily available materials?” or “Should our
market entry strategy prioritize regions with more
stable supply ecosystems?” These are not theoretical questions; they are
practical design choices. During the 2020-2022
semiconductor shortage, Ford Motor Company
rewired its operating model around scarcity rather
than scale. The company shifted from inventory-
heavy dealership sales to a built-to-order model,
allocating scarce chips to high margin and new
launch vehicles and simplifying designs by removing
non-essential features. By aligning production
to constrained inputs rather than speculative
forecasts, Ford expanded its US order bank to
seven times its pre-pandemic levels and turned
a major structural constraint into competitive
advantage. This is an example of orchestrating
resilience in action – integrating foresight, design
and execution into a single adaptive system – and
demonstrates that supply chains are no longer
passive execution engines but dynamic platforms
for value creation and resilience.1.2 The C-suite’s strategic shift: From supply chain
execution to value orchestration
A business strategy must be anchored to the supply
chain strategy, not just growth projections. Without that
anchor, we might default to low-cost options, leaving
the enterprise cornered and exposed when the next
disruption hits.
US-based sustainability executive, apparel sectorThe number of supply
chain leaders shaping
early product and market
strategy decisions is
more than double from
five years ago.
Global Value Chains Outlook 2026: Orchestrating Corporate and National Agility
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