Green Logistics Innovation for Emerging Markets Driving Competitiveness and Shared Value 2025
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Building on leading practices in emerging
markets, scaling green logistics requires a
systemic approach that aligns technological
innovation with forward-looking business
models. High-impact innovation opportunities
in emerging markets were identified by
mapping green logistics innovations along two
key dimensions: their ability to address the
identified challenges in the value chain, and their
innovativeness and potential for future growth, particularly in terms of carbon abatement and
commercial viability. Based on this, a detailed
examination of pioneering public- and private-
sector initiatives in the emerging market highlights
15 innovative levers under the four overarching
themes. These levers hold significant potential
to accelerate transformation, enabling a low-
carbon logistics system in these regions while
simultaneously driving business growth and
capturing first-mover advantages.2.1 The 15 innovation levers
driving logistics transformation
15 innovation levers identified to drive green logistics transformation TABLE 1
Innovation lever Impact
Green fuel
production
and use1Renewable fuels generation
Low-carbon fuels produced from biomass or
renewable sources, such as biodiesel, renewable
diesel, or biomethane –Reduce overall carbon footprint
–Enable transition for hard-to-abate sectors
–Use existing infrastructure
2Hydrogen and derivatives production
Green hydrogen produced with renewable electricity and
derivative fuels such as green ammonia or methanol –Eliminate tailpipe emissions
–Power heavy-duty and long-haul transport
–Enable renewable energy storage
Green vehicle
and propulsion
manufacturing
and adoption3Electric and hydrogen-powered vehicles
Vehicles powered by battery or hydrogen fuel cells –Cut freight transport emissions
–Offer flexibility for different route lengths
–Lower long-term operating costs
4Fully SAF-powered and light-weight cargo aircraft
Aircraft operating on 100% SAF built with
lightweight composites –Improve fuel efficiency
–Drastically cut life cycle CO2 emissions
–Increase payloads and ranges
5Alternative-propulsion maritime
and inland vessels
Ships and barges powered by hydrogen, ammonia,
methanol, battery-electric and fuel-saving technologies,
such as wind-assisted systems –Significantly cut vessel emissions
–Reduce fuel consumption
–Meet international and regional mandates
6Low-emission freight locomotives
Electric, hybrid, battery-electric and hydrogen-powered
freight locomotives –Lower rail transport emissions
–Improve air quality near railways
–Enable modal shift from road to rail
Green infrastructure
construction7Green fuelling and charging networks
Infrastructure delivering electricity, hydrogen, biofuels and
ammonia for freight vehicles, vessels, aircraft and trains –Enable adoption of clean energy fleets
–Support a diverse range of fuel types
–Improve grid stability and integration
8Smart and green transport hubs and networks
Integrated intermodal hubs using loT,
Al and clean-energy systems –Reduce hub emissions and energy use
–Increase cargo throughput and capacity
–Improve operational resilience
9Green warehouses and distribution centres
Energy-efficient facilities with on-site renewables,
smart HVAC, LED lighting and microgrids –Reduce facility energy consumption
–Increase adoption of green-certified logistics
–Ensure operational uptime
Green Logistics Innovation for Emerging Markets: Driving Competitiveness and Shared Value
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