Intelligent Transport Greener Future 2025
Page 12 of 33 · WEF_Intelligent_Transport_Greener_Future_2025.pdf
Operational efficiency #2: route optimization 1.2
1.3Route optimization refers to the strategic planning
and management of routes to enhance efficiency and
effectiveness in logistics operations. Inefficient miles
can result in higher fuel use, more vehicle wear and
greater labour costs. Freight logistics operators that
have optimized their routes have seen a reduction in
their carbon footprints.13 To put the potential impact
into perspective, if route optimization tools were
deployed at full-scale across road freight transport
globally, the emissions reduction impact could be
equivalent to taking approximately 25% of all heavy-
and medium-duty trucks in the US off the road.14
Furthermore, it can play a critical role in supporting
the deployment of zero-emission trucks (ZETs). By
ensuring strategic route planning, operators can
overcome infrastructure limitations and maximize
the operational efficiency of ZETs, accelerating the
transition to sustainable freight transport.
Route optimization in the context of this section
entails day-to-day dynamic routing, rather than network optimization that may require infrastructure
investments and which is reflected in the other
themes in this paper. While route optimization is
not new, the rise of AI and ML in the past five years
has revolutionized this field. AI-driven systems use
real-time data and sophisticated algorithms to
dynamically adjust routes for maximum efficiency and
sustainability. They gather data from GPS devices,
traffic systems, weather forecasts and historical route
performance. Today, freight logistics companies often
invest in route optimization tools as add-ons to their
existing transportation management system platforms
– something many were reluctant to do not long ago.
Notable examples of route optimization leading to
reductions in fuel consumption and emissions include
Alaska Airlines and DHL Express (see Box 1).
Such AI-enabled route optimization solutions are
available, relatively easy to implement and can have
high impact, making this area a potential priority for
transport companies.
Alaska Airlines and DHL Express use AI to optimize routes BOX 1
Over the last four years, Alaska Airlines, in
partnership with Airspace Intelligence, has used
an AI-based routing system, Flyways AI, that
dynamically adjusts flight paths based on real-
time data such as current weather conditions,
airspace congestion and route efficiency across
the fleet, leading to fuel savings of 3-5% for flights
longer than four hours.15 The AI-based system ingests millions of real-time data points to predict
future scenarios and deliver what it calculates as
the safest and most efficient flight path. Similarly,
Greenplan, a DHL Express funded start-up,
developed an AI-based route optimization tool
which can achieve up to 20% in fuel cost savings
while using 70% less computing time than
standard routing tools.16
Operational efficiency #3: driver behaviour AI-powered route optimization can reduce inefficiencies in real time, significantly
unlocking opportunities to reduce carbon emissions.
Alex Nederlof, Director of Engineering, Flexport
Driving styles significantly impact fuel consumption
and emissions across all transportation modes,
in particular the road sector (e.g. aggressive
acceleration and braking) and maritime shipping
sector (e.g. “sail fast then wait”). In trucking, such
driving behaviour increases emissions by up to
23%.17 AI could help to address this problem by
leveraging real-time data from on-board sensors
and machine learning algorithms to monitor driving
behaviour and idling, alongside external factors
such as traffic, weather and road conditions.
These inputs could enable the system to identify
inefficiencies and provide drivers with real-time
feedback to optimize their driving and reduce
fuel consumption. Over time, AI could refine its recommendations
by learning from both historical and real-time
data, improving accuracy and effectiveness. In
addition to influencing driver behaviour, AI brings
greater precision to the monitoring of vehicle
health (e.g. tyre pressure, engine temperature),
allowing it to alert drivers to potential issues that
could lead to breakdowns or fuel inefficiencies.
However, while AI can provide access to
information, it would require a behavioural shift
in organizational culture and ways of operating
to fully capture potential gains. As autonomous
technologies advance, these suggestions could
be implemented in real time, leading to a more
fuel-efficient future.
Intelligent Transport, Greener Future: AI as a Catalyst to Decarbonize Global Logistics
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