Intelligent Transport Greener Future 2025
Page 18 of 33 · WEF_Intelligent_Transport_Greener_Future_2025.pdf
Key challenges with modal shifts and potential
solutions3.2
The main challenges facing modal shifts are
as follows:
–Infrastructure limitations: many regions do
not have the necessary rail or port capacity
to handle large volumes of goods currently
moved by road. Rail networks are often
concentrated in certain areas and expanding
them is restricted by geographical and urban
development constraints.
–Geographical factors further complicate the
issue, especially for landlocked countries that
lack access to ports, limiting their ability to shift
from road to sea transport.
–Modal flexibility is a barrier, as modern
supply chains rely on adaptable solutions for first-mile and last-mile deliveries. Trucks
remain essential for this flexibility, especially
in e-commerce, where deliveries need to be
highly responsive. Whilst modal flexibility is
crucial for goods including direct-to-consumer
deliveries which depend on road transport,
a share of bulk items such as raw materials
or heavy equipment could be moved to
lower-emission modes such as rail
or shipping.
–Specialized goods, particularly high-value
or time-sensitive items (e.g. temperature-
controlled pharmaceuticals) require secure and
fast modes such as air transport. Nevertheless,
less time-critical imports and exports could
potentially shift from air to sea for scalability
and cost effectiveness.
AI has the potential to allow much more efficient planning and scheduling, which will
allow modal shifts and flexibility. This power of AI is why we must make sure there are
powerful incentives to cut emissions – so that optimization includes emissions. Failure
could lead more use of AI to higher emissions modes of transport.
David Victor, Professor of Innovation and Public Policy, Global Transformation Chair in
Innovation, University of California, San Diego
Large retailers have made significant public
commitments to achieve net-zero carbon emissions
between 2030 and 2040, reflecting a broader
industry trend towards sustainability driven by
increasing consumer demand and investor
push. Such companies are setting standards
for environmental stewardship and operational
efficiency, aiming to reduce their own carbon
footprints and influence the entire retail and logistics
ecosystem. Modal shifts, such as moving from air to
ocean freight, have become viable levers for reducing
carbon emissions due to advancements in storage
and handling technology, improved reefer (climate
controlled shipping container) capabilities and
increased reliability through predictive berth planning. Despite structural barriers, there is room
for improvement – and AI could play a
critical role in overcoming challenges
around modal flexibility. AI-powered
solutions can manage the vast data and
complexity associated with optimizing global
transportation networks, making it possible
to integrate lower-emission modes without
compromising business efficiency. This could
allow companies to make dynamic adjustments,
identifying opportunities to shift from road or
air to rail or sea, maximizing carbon savings
without increasing costs or delivery times and
consistently making the most rational emissions-
reducing decisions.
We extensively consider all three modalities for our customers while developing the
solutions. Modal shifts are a huge lever for both cost reduction and decarbonization.
Carsten Lützenkirchen, Senior Vice President, Commercial Operations Customer Solutions &
Innovation, DHL
Intelligent Transport, Greener Future: AI as a Catalyst to Decarbonize Global Logistics
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