Investing in Mangroves 2025
Page 36 of 46 · WEF_Investing_in_Mangroves_2025.pdf
4.2 Corporate leadership is required to
bring the benefits of mangroves to life
A myriad of actors is needed to scale-up mangrove
conservation and restoration globally, but a myriad
of benefits to people, nature and climate will be
realized if that scale-up is achieved. Corporations
have particular roles that are needed to enable that
scale-up, as defined in this Playbook.
Companies can leverage their relevant capacities
to fulfil these roles, even if they are among the first of their peers to do so in this time of urgency.
The highest-value solutions driven by corporations
will link with their superpowers, operate via multi-
stakeholder collaborations, and combine goals to
support people, nature and climate. In doing so,
the private sector will support global goals with
strategic benefit both to the values of corporations
and to the global community.4.1 Embedding key elements in mangrove-positive
action leads to higher value and lower risk
Corporations should be mindful of the following
high-priority elements when engaging in mangrove-
positive projects, to ensure maximum intervention
value and minimum risk. Companies should seek
advice from credible expert organizations, such
as members of the Global Mangrove Alliance, to
ensure that the technical details of these principles
are appropriate and fully considered.
–Maximize the impact of mangrove-positive
projects by considering their application
across society, biodiversity and climate.
–Address concerns about integrity and
reputational risk by deeply engaging with
the latest global blue carbon principles
and standards, and seeking capacity and
partnerships that can help companies go
above and beyond such standards.
–Maximize intervention value and help ensure
long-term project delivery by practising
high-quality engagement with Indigenous Peoples and local communities, especially
by prioritizing local values in project objectives.
–Support projects to be as economically viable
as possible, by communicating investment
criteria to projects at different stages of
maturity, so that project proponents are properly
guided and incentivized to fulfil those criteria.
–Practise high-quality community benefit-
sharing to reinforce critical social-ecological-
economic drivers of project success.
–When relevant, ensure carbon pricing enables
sufficient coverage of all fundamental
society, biodiversity and climate-related
elements within a project.
–Recognize and invest in the value of the
jurisdictional approach to maximize project
impacts for people, nature and climate, as well
as to improve project risk management and
reduce costs. Companies
should seek advice
from credible expert
organizations to
ensure that the
technical details
of these principles
are appropriate and
fully considered.
Investing in Mangroves: The Corporate Playbook
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