Investing in Water Aligning Investment Strategies with Water Innovation 2025
Page 13 of 32 · WEF_Investing_in_Water_Aligning_Investment_Strategies_with_Water_Innovation_2025.pdf
As water touches on every activity, the possibilities
for water investment are extensive. The four best-
known and defined areas of water investment today
are: quantity, quality, environmental health and
access to sanitation – with the first two being the
main areas of investment activity. Both quantity and
quality have a clear addressable market, deliver a
sustainable competitive advantage and provide the
greatest opportunity for technological solutions.UpLink, the early-stage innovation initiative of the
World Economic Forum, is dedicated to advancing
entrepreneurial solutions to global challenges.
Through the Aquapreneur Innovation Initiative, it
specifically supports water-focused start-ups from
pre-seed to Series A. This paper will now explore
the landscape of early-stage water innovation and
highlight the investment opportunities it presents
through the lens of climate risk.1.6 Investing in early-stage water innovation
Early-stage water
innovation landscape
The water sector can be complex, and there are
many ways in which to divide the water innovation
landscape. For the purposes of this paper, the
early-stage water innovation landscape has been
divided into the following areas: treatment; reuse
and circularity; monitoring and analysis; access and
supply. It should also be noted that there are many
overlaps between these categories. Each of these
areas not only addresses critical water-related risks,
such as scarcity, pollution and system inefficiencies,
but also offers growth potential for impactful,
innovation-driven investment.
Treatment: This category includes both hard
technologies and nature-based solutions, covering
advanced treatment processes for utilities and
industrial applications, as well as environmental
remediation technologies.
Reuse and circularity: Encompassing water
capture and reuse systems at commercial,
residential and urban scales, this area also includes
appliance-level solutions and innovations tailored for
agricultural water recycling.Monitoring and analysis: This category covers
digital and analytical technologies such as leak
detection, water quality monitoring and precision
agriculture enabled by advanced data collection
and analysis.
Access and supply: Solutions in this area address
water provision through technologies such as
desalination and decentralized systems that
deliver safe, potable drinking water, especially in
underserved or remote communities.
It is important to recognize that each of these
technology categories serves a diverse range of
customer segments and operates under diverse
business models. While many water start-ups identify
as cleantech ventures, it is a mistake to assume that
water tech is focused solely on public utilities. These
companies target a broad spectrum of markets,
from food and beverage manufacturers and industrial
users to agricultural and residential customers.
Reflecting this diversity, Dealroom data shows that
water treatment companies attracted the largest
portion of water tech venture capital funding in 2023
(accounting for 63% of total investments), primarily
concentrated in the wastewater treatment segment.39
Indra Water: compact
smart systems for
wastewater recycling.
Investing in Water: Aligning Investment Strategies with Water Innovation
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