Nature Positive Role of the Automotive Sector
Page 39 of 62 · WEF_Nature_Positive_Role_of_the_Automotive_Sector.pdf
Educate customers, support
downstream network and scale
up transition infrastructure
To de-risk commitments and tackle nature-
impacts across the value chain, companies can:
–Educate and support customers to make
more environmentally friendly choices.236
This can be achieved, for example, by
producing an accurate reflection of products’
carbon footprints and other nature-related
impacts (such as water use) in prices and
labelling either in dealerships or in-app for
mobility-as-a-service models. Alternatively,
companies can collaborate with downstream
distribution networks to support customers
in identifying appropriately sized vehicles
and battery ranges, and understanding
availability of charging infrastructure to combat
range anxiety.
–Engage with downstream distribution and
aftersales network, and help them to deploy
site-level biodiversity assessment and develop
management plans across all owned land,
starting with priority sites.
–Support scale-up of energy grid integration
infrastructure, including smart charging and
vehicle-to-grid technology. For example, BMW
Group, General Motors, Honda, Hyundai, Kia,
Mercedes-Benz and Stellantis have formed a
new charging network joint venture that aims
to expand access to high-powered charging
in North America by installing at least 30,000
charge points.237 Volkswagen Group’s Electrify
America covers more than 4,250 fast chargers
in North America.238
In collaboration with other
automotive companies, call
on governments to strengthen
nature-related policy
Automotive companies have a role to play in
collectively calling for more progressive policies
and regulations that set the minimum standards for the sector. Indeed, companies can advocate
for governments to:239,240
–Incentivize rapid deployment of zero and
low-emission vehicles, for example, through
the provision of preferential access to premium
urban locations and parking, supported by
structured fees (which are cheaper for EVs or
other low-emissions vehicles).
–Accelerate technological development
to increase scale, and incentivize industry
consortium efforts to invest in circular
materials production (prioritizing batteries,
aluminium and steel), materials and energy
decarbonization, advanced recycling and
sorting technologies (including enabling
recycling of EOL batteries and vehicles),
flexible production technology (e.g. 3D
printing), alternative drivetrains, product
passports and mobility platforms.
–Support sustainable critical mineral supply.
In particular, countries considering relocating
extraction and processing should assess
trade-offs and risks, weighing the benefits of
increasing supply security against the potential
environmental implications . WWF analysis
shows relocating lithium and nickel refining
processes can either increase or decrease in
GHG emissions impact by a factor of five.241
–Enable data transparency and sharing
efforts for automotive value chain actors,
re-examining the underlying premise of anti-
trust regulation and how it fits into a world of
scaling clean technologies. Achieving this goal
will require immense collaboration across the
supply chain and between competitors.
–Incentivize leasing, subscription and
mobility-as-a-service models to optimize
materials efficiency and energy consumption.
See the World Economic Forum’s The Road
Ahead: A policy research agenda for automotive
circularity for more detail on how to adapt policy
tools to promote circularity, material and energy
efficiency and support sustainable markets for
circular cars and services, and Paving the Way:
EU Policy Action for Automotive Circularity for a
European-specific policy roadmap. Automotive
companies have
a role to play
in collectively
calling for more
progressive
policies and
regulations that
set the minimum
standards for
the sector.
Nature Positive: Role of the Automotive Sector
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