Nature Positive Role of the Technology Sector 2025
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2.3 Embed digital circularity practices
–Embed digital circularity practices to minimize
data waste and associated resource needs.
–Circularity principles extend beyond physical
hardware to encompass digital resources.
Reducing the generation and retention of
unnecessary data minimizes the associated
storage, computing and network resources
required over a product’s lifetime, delaying
hardware refresh cycles and reducing
associated e-waste.
–Proactive “digital housekeeping”, such as setting
retention policies, de-duplicating files, optimizing
data formats and removing unused or redundant
datasets, can cut the nature footprint.
2.4 Develop repair infrastructure
–Develop the infrastructure to enable
and encourage repair and reuse of
consumer electronics.
–Following design, the focus shifts to reuse.
Hardware refreshes contribute to massive
volumes of e-waste, so replacing individual
components or performing maintenance/
refurbishment, rather than replacing the
entire item, is key.76
–This includes developing a collection
system, creating repair facilities and building
consumer awareness.
Example:
Apple has a network of over 5,000 certified repair
locations to support consumers in extending their
product lifespan.77
2.5 Establish collection programmes
–Develop collection programmes to streamline
recycling processes, encourage proper disposal
at authorized end destinations and harvest
working components of unusable devices
for reuse.
–When a product reaches end-of-life,
recycling and otherwise refurbishment are
the best options and can be demonstrated
in various ways.
–Having easy, widespread access points
for consumers to drop off their end-of-life
electronics avoids additional waste sent
to landfills. Through these programmes,
manufacturers ensure a steady supply
of still valuable materials to channel into
new products.
–Data centres can develop similar partnerships
through zero waste initiatives to ensure that
old hardware cycled out is safely disposed. Examples:
Microsoft has implemented policies around
managing waste, utilizing regional Circular Centers
focused on e-waste from its data centres. These
sites centralize collection and contribute to
Microsoft recycling or reusing over 90% of its
decommissioned computer servers and other
technologies within data centres in 2024.78
A broader industry coalition is Australia’s
MobileMuster programme. It collects phones
and accessories for recycling and is managed
by the Australian Mobile Telecommunications
Association (including companies such as
Apple, Google, Samsung, TCL) and supported
by recycling and government partners.79
2.6 E-waste recycling infrastructure
–Invest in e-waste recycling infrastructure
to expand recovery of valuable metals.
–One barrier today is a lack of adequate e-waste
processing infrastructure. Out of 31 billion kg
of metal found in e-waste in 2022, only 60%
was recovered, leaving over $60 billion in value
in landfills.80
–Tech companies can be both the consumer,
purchasing recycled materials (potentially at a
discount) and the producer, sending electronics
at end-of-life to be processed.
Example:
Western Digital has partnered with Microsoft,
Critical Materials Recycling and PedalPoint
Recycling to collect obsolete drives from Microsoft
data centres and extract rare earth metals, as well
as gold, copper, aluminium and steel. Still in its first
year, the partnership has showed promising results,
processing over 20,000 kg of drives.
2.7 Adopt pollution and waste controls
–Avoid pollution and contaminants impacting the
environment by using advanced waste control
systems and setting zero-waste-to-landfill
standards (e.g. UL2799).
–This work begins with monitoring systems
for individual processes, to ensure that each
process is optimized to reduce input materials
and to shut down leaks as soon as they occur.81
–By monitoring outputs, a comprehensive
plan for managing waste can be developed,
including tracking waste output, determining in-
house separation and collection procedures and
identifying alternative options for utilizing waste.
–For wastewater from semiconductor
manufacturing, for example, water can be
filtered and a portion of removed chemicals
processed for reuse. Out of 31 billion
kg of metal found
in e-waste in 2022,
only 60% was
recovered, leaving
over $60 billion in
value in landfills.
Nature Positive: Role of the Technology Sector
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