Nature Positive Role of the Technology Sector 2025
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Text generation
~1.3-28.7 WhSummarization
~0.8-34.8 WhImage generation
~187-1,640 Wh Range of single-prompt energy use for specific tasks (in watt-hours):
Source: Hugging Face. (n.d.). AI Energy Score. https://huggingface.co/spaces/AIEnergyScore/Leaderboard. Power demand for cooling increases in line with
server rack densities. Power use effectiveness (PUE)
is a common metric for understanding data centre
power demand for cooling. The metric is calculated
by dividing the total energy needed to operate a
facility by the total energy used for computing, with
typical values today around 1.4. In an ideal state,
a data centre would have a PUE of 1, meaning
100% of energy used by the facility goes towards
computing. Many popular data centre jurisdictions
are adopting minimum efficiency regulations.183
While helpful, PUE as a metric must be taken
in context. Some organizations are proposing
alternative, more holistic metrics for data centre
operators to consider, such as the Data Centre Resource Effectiveness metric,
or DCRE, from The Green Grid.184
Assessing how day-to-day use of AI contributes
to data centre power demand is a new challenge
for individuals and businesses. While analysing
the energy demands of different AI models can
be challenging with proprietary company data,
a US company called Hugging Face developed
and launched, in partnership with Salesforce, its
AI Energy Score project to provide standardized
energy ratings across various tasks for open-
source and closed AI models submitted. Some
tasks and their range of single-prompt energy
use are shown in Figure A4.
Data centres – single-prompt energy use for specific tasks FIGURE A4
This energy use adds up across the estimated
2 billion+ daily prompts across all AI models.185
With 15 of the top 20 most-used AI models being
closed source and these model providers not
submitting models for testing, there remains a gap
in understanding the real-world implications of AI
energy use.186
Finally, to address energy infrastructure constraints,
some data centre operators are building captive,
behind-the-metre solutions principally to meet
their own energy needs as opposed to supplying
the grid. While this approach may enable faster
development and provide flexibility for grid operators
during peak hours, it can further contribute to
nature loss depending on the sources used.
Water use
Water use in data centres is a growing area of
concern. Historically, electric-powered air cooling
could meet the requirements of data centres with
server rack power densities of 20 kW or less.187
As rack densities have increased, direct-to-chip
water cooling has become the preferred method
given its higher capability.188 Data centre cooling typically involves two steps: server and facility-level
cooling (to remove heat from computing equipment)
and facility heat rejection (to remove heat from the
facility); water may be required across both. Liquid
cooling methods can be extremely water intensive,
with even a small 1 MW data centre able to
consume 25.5 million litres of water annually using
evaporative cooling.189 On average, a hyperscale
facility can use 2.1 million litres of water per day,
while a retail facility may use around 68,000.190
With an average of 60% of water use consumed
by evaporation and the remaining 40% going into
local wastewater systems, managing water use is a
key area for reducing data centres’ impacts on local
water supply.191
Water use effectiveness (WUE), which reflects the
annual litres of water used for humidification and
cooling divided by the total annual kWh used to
power IT equipment,192 can be a helpful if imperfect
metric for tracking this nature impact. Figure A5
includes various technologies for rejecting heat from
data centres and their range of WUE. As with PUE,
WUE may not always equate to nature impact.
A data centre with a high WUE in a region with low
water stress is less concerning than a similar data
centre in a region with substantial water stress, but
generally a lower WUE figure close to zero is better.
Nature Positive: Role of the Technology Sector
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