Ocean Economy Imperative 2026
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expansion, with about $39 billion in offshore wind
financing recorded in the first half of 2025 alone,
exceeding the total for all of 2024.57 Goldman
Sachs’ long-term framing estimated this number to
rise significantly to nearly $6.6 trillion as part of the
broader multi-decade net-zero investment need.58
Decarbonization: Shipping and ports
The transformation of shipping toward low- and
zero-emission fuels is opening new markets for
green fuels, vessel innovation and digitalization.
Decarbonizing international shipping is expected
to require cumulative investments of approximately
$1.2-1.6 trillion from 2030 to 2050, including both
ship-side technologies and land-based alternative
fuel infrastructure, with near-term investments
focused on low-carbon fuels and vessel retrofits.59
Ports sit at the centre of this opportunity, evolving from
traditional logistics hubs into energy and innovation
platforms that enable clean fuel production, renewable
integration, electrified operations and circular business
models. Prioritizing decarbonization and nature
strategies could unlock over $54 billion in cumulative
cost savings and new revenue by 2030 across the
port value chain,60 while cumulative modernization for
electrification and shore power needs across global
ports could reach $1-2 trillion by 2050.61
Digital infrastructure and digitalization
The rapid expansion of the digital economy is
directly relevant to the ocean economy, both
through physical infrastructure – such as submarine
fiber-optic cables and offshore data facilities – and
through the digitilization of ocean-dependent
industries. Sectors including shipping, ports and
coastal industrial zones are increasingly reliant on
digital systems to manage logistics.
Digitilization of ports, logistics hubs and coastal
industrial clusters represents a sizeable opportunity,
with the global smart ports market alone estimated
at $2 billion.62 Yet performance remains constrained
by fragmented data, limited interoperability and
weak coordination across actors. These gaps
increase exposure to disruption and inefficiency
across ocean-dependent value chains.
Shared digital platforms, common data standards
and trusted governance frameworks can reduce
transaction and compliance costs, improve
coordination, and enable faster responses to climate, security and supply-chain shocks.
These digital solutions strengthen the long-term
resilience and investability of ocean-dependent
industries, while themselves offering an attractive
investment opportunity.
Tourism
Tourism is one of the most economically significant
components of the ocean economy, accounting
for more than $700 billion in annual value and over
half of ocean-related services.63 Within the broader
tourism and travel sector, coastal and marine
tourism captures a disproportionately large share,
representing approximately 50% of global tourism
spending.64 Coastal and marine tourism also supports
a large employment base, directly and indirectly
sustaining approximately 100 million jobs worldwide,
equivalent to roughly 3% of the global workforce.65
Demand for coastal and marine tourism continues
to grow, driven in part by rising discretionary
travel and a growing preference for water-based
and nature-oriented experiences.66 This shift has
contributed to the expansion of ecotourism and
destination models that link visitor activity with
conservation and environmental awareness.67
At the same time, coastal and marine tourism
is particularly vulnerable to climate and nature-
related risks. Ecosystem degradation – including
beach erosion, coral loss and declining water
quality – can directly reduce visitor numbers and
spending.68 Maintaining the economic value of
these destinations therefore depends on targeted
investment that supports conservation, restoration
and climate resilience, while diversifying away from
volume-driven growth.
Emerging opportunities
The next wave of the ocean economy resembles
early-stage infrastructure investing: technical
feasibility is increasingly clear, but commercial
maturity is uneven. This creates higher perceived
risk today, alongside outsized long-term option
value for those that help standardize technology,
reduce policy and permitting friction, and build the
enabling services that make projects bankable.
Emerging ocean sectors will require these to move
from demonstration to commercial scale and attract
sustained capital deployment (Figure 4).
The Ocean Economy Imperative: Defining Value, Managing Risk and Mobilizing Investment
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