PHSSR Policy Roadmaps for Acting Early on NCDs Synthesis Report 2025
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37 Acting early on NCDs
The Partnership for Health System Sustainability and Resilience2 Primary prevention and health
promotion
Primary prevention initiatives for non-communicable diseases across the eight country reports
examined reveal a complex landscape of policy approaches, ranging from comprehensive national
frameworks to fragmented regional efforts. Whilst all nations have implemented various prevention
strategies, the reports indicate that these vary considerably in scope, integration, and effectiveness.
Primary prevention of non-communicable diseases requires comprehensive action extending far
beyond healthcare systems, encompassing fiscal policy, regulatory environments, commercial
determinants, and the social conditions that shape health behaviours. While health systems cannot
control all these factors, they play essential roles in advocacy, coordination, and delivery of
prevention services such as vaccinations. The evidence from eight countries reveals striking
contrasts between the acknowledged cost-effectiveness of health promotion at the population level
and actual implementation, which remains fragmented, underfunded, and politically marginalised.
Fiscal levers and market interventions
The use of fiscal policies to discourage unhealthy behaviours and promote healthier choices
represents one of the most widespread prevention strategies documented, though implementation
varies significantly. The France report identifies the country as pioneering sugar-sweetened
beverage taxation in 2012, subsequently refining it in 2018 to index tax rates to sugar content (Le
Bodo et al., 2022), an approach that has influenced policy development across Europe. The Spain
report documents a dramatic VAT increase on sugary drinks from 10% to 21% in 2021 (Martinez et
al., 2022) whilst the Poland report describes its sweetened beverage tax introduction in 2020. The
Germany report, however, notes the country opted for voluntary industry pledges through its
National Reduction and Innovation Strategy for Sugar, Fats, and Salts, which research indicates has
achieved only minimal reductions in dietary risk factors.
Tobacco taxation reveals even greater contrasts across the reports. The France report documents
some of Europe’s highest cigarette prices through aggressive taxation, supporting the goal of
creating the first “smoke-free generation” by 2032. It would appear that this has not been particularly
successful as smoking rates remain high, and the French report finds that cultural shift towards
stigmatising smoking has yet to occur. Conversely, the Germany report indicates that tobacco tax
represents the lowest proportion of retail price in the EU at 70.23% (Wissenschaftlicher Dienst des
Bundestages, 2020), whilst the Poland report describes continuously increasing excise duties but
struggles with enforcement. These fiscal approaches extend beyond simple revenue generation, and
represent deliberate attempts to price unhealthy behaviours out of reach, particularly for young
people who might otherwise initiate smoking.
Alcohol policies expose cultural and political tensions within prevention strategies according to the
reports. The France report reveals that wine taxation remains conspicuously low to support the
national wine industry despite otherwise comprehensive sin taxes. The Germany report documents
that wine is entirely exempt from alcohol taxation with beer taxes maintained at the EU minimum,
reflecting both cultural preferences and industry protection. The Canada report highlights the
absence of a comprehensive federal alcohol policy framework, despite evidence that alcohol
accounts for a substantially greater health and socioeconomic burden than both tobacco and
cannabis, suggesting that political feasibility often trumps public health evidence in policy
formulation.
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