Establishing a key investment destination: Israel occupies the second position globally in alternative protein investment over the past half-decade, trailing only the United States. In 2022, 25% of private investments in cultivated meat were invested in Israeli companies. Developing a beta site for alternative protein product launch: The characteristics of the local market drive the development of alternative proteins. A high percentage of vegan and kosher-adhering customers combines with a general willingness to embrace and financially support new, innovative and premium food products. As the market is small, and food exports are limited, Israel’s local food industry views innovation as a considerable growth engine, and actively engages with and supports the in-country alternative protein ecosystem. Israel was the first country in the world to approve cultivated beef,26 with the approval of Aleph Farms’ whole cuts, and was the third globally to approve a cultivated meat product. The local business environment allows the Israeli regulator to adapt to rapid technological change and advance the country in the global race for alternative proteins.Global investment in alternative proteins by country in $ millions (2014–2023) FIGURE 3 $200M$400M$600M$800M$1B$1.2B CountryUnited StatesIsrael Sweden United KingdomChile Australia France Singapore Netherlands China0$10.2B $1.2B $435M $332M$315M $308M $263M $214MSum of deal amount ($)$767M $570M Source: Net Zero Insights, 2023 The global food systems face immense challenges, from failures in the global food supply chain to macroeconomic declines and geopolitical tensions that underscore the need for transformative solutions. Achieving net-zero emissions and building resilient food systems necessitate the widespread adoption of innovative alternative protein technologies, and the Israeli ecosystem is paving the way. Developing a national strategy is the key to making a more impactful use of every public investment. Nir Goldstein, Chief Executive Officer, The Good Food Institute Israel Creating a Vibrant Food Innovation Ecosystem 13

Protein Diversification 2024