Putting Talent at the Centre An Evolving Imperative for Manufacturing 2025
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Attrition, especially among those in the first 90 days
of employment, remains stubbornly high, reaching
three digits in many sectors. This instability has left
many executives grappling with how to operate in
the new normal.
Unpacking the five drivers of talent instability
These challenges have five root causes: talent
shortages, widening skill gaps, evolving worker
needs, overburdened supervisors, and insufficient
rewards, recognition and incentives.
Talent shortages
The long-term viability of any company depends
on sufficient access to skilled and capable talent.
Inevitably, the balance between supply and demand
for manufacturing talent varies geographically;
however, demand greatly outpaces supply in much
of the world. The US Bureau of Labor Statistics
reported 622,000 unfilled manufacturing job
openings nationwide, while the overall labour force
participation rate fell from 67% in the 1990s to
below 63% in 2023.4
Furthermore, skills gaps can make it feel like there
aren’t enough people – even if the data show a
surplus in the local market. If the available workers
lack requisite capabilities, or if employees jump
from company to company looking for a higher
wage, companies still face talent shortage
and/or instability. Widening skill gaps
The integration of digital technologies in the industry
is rapidly changing the skills required for frontline
workers. Companies are struggling to find workers
with the requisite skills as they switch from manual
assembly to automated and digitized lines. This
sentiment was shared by executives participating
in the Frontline of the Future Initiative, including
one human resources (HR) leader who said, “the
biggest challenge is the digital requirements of our
frontline workers. We need to make sure that more
and more workers are knowledge-based workers,
not just skilled workers.” This is echoed in the World
Economic Forum’s Future of Jobs Report 2025,
which predicted that 39% of workers’ existing skill
sets will be transformed by 2030.5
Artificial intelligence (AI) and big data are among
the most pressing priorities for workforce upskilling
in 2024, especially in industries like advanced
manufacturing, automotive, aerospace, consumer
packaged goods (CPG) and electronics. By 2030,
skill gaps in the labour market are expected to be
the primary barrier to business transformation, cited
by 63% of surveyed employers in the Future of
Jobs Report 2025.6 Cognitive and behavioural skills,
creativity and agility are also gaining importance to
ensure employees can navigate rapid technological
and organizational shifts. Companies focusing
on these areas are better positioned to adapt to
the evolving industrial landscape and maximize
generative AI’s (genAI) potential for value creation .
Focus areas of upskilling and reskilling by share of companies FIGURE 2
Top/bottom margin area 8mm73
6871 7169
566676
72
5284
7388
83100
86
Technology skillsAI and big data Creative thinking Resilience, flexibility and agility
Advanced manufacturing Automotive and aerospace Electronics Production of consumer goodsTechnological literacy
Cognitive skills
Source: World Economic Forum. (2025). Future of Jobs Report 2025. (Based on upskilling reskilling focus 2025-2030).of workers’ existing skill
sets are predicted to be
transformed by 2030.39%
Putting Talent at the Centre: An Evolving Imperative for Manufacturing 7
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