CASE STUDY 8 The Pulse Urban affordability is a critical issue that affects the well-being and resilience of cities worldwide. To promote inclusivity and address growing inequalities, it is essential to adopt comprehensive strategies that integrate affordable housing with sustainable development, mobility and access to essential services. Collaborative efforts between the public and private sectors, transparent real estate practices and innovative urban design are key to resolving the affordability crisis. By prioritizing inclusivity, cities can create equitable environments that promote economic opportunity and improve the quality of life for all residents. Affordability can be integrated into best-in-class developments, as evidenced by The Pulse, a 624,306-square-foot mixed-use development located in Amsterdam’s Zuidas business district and rated BREEAM outstanding. Reflecting the renowned architectural style of the Amsterdam School, the joint venture between EDGE and VORM consists of office, residential, dining, a movie theatre and essential grocery retail. Out of the 200 residential rental units, 150 fall into the regulated mid-sector segment, helping satisfy almost 10% of the Municipality of Amsterdam’s target of developing 1670 mid-sector units annually. Mid-sector units, on average, are 20-40% less expensive than the free sector (market rate). Woningwaarderingsstelsel (WWS) is a regulatory framework in Amsterdam that controls rents. Properties are assigned an overall score and given points for everything from energy efficiency to overall property size, with the score then determining the specific rent levels for the mid-sector units. Source: EDGE Reimagining Real Estate: A Framework for the Future 32

Reimagining Real Estate 2024