Reimagining Real Estate 2024
Page 39 of 48 · WEF_Reimagining_Real_Estate_2024.pdf
This section explores the role of technology in
shaping the future of real estate and as a key
enabler to the framework’s vision. By examining
core business drivers for adoption, key digital
trends and strategic areas of action, it provides
a comprehensive overview of how technology can
enable commercial real estate to evolve and thrive.
The real estate industry is at a pivotal moment
where technology stands as a transformative force
that can significantly enhance the value, efficiency
and sustainability of properties. Historically, the
sector has been slow to adopt digital solutions
due to its capital-intensive nature, conservative
approach and fragmented operations. However,
a confluence of factors, such as evolving tenant
demands, the lingering impact of the COVID-19
pandemic and increased emphasis on sustainability
criteria, is accelerating the adoption of technology
across the industry.
The integration of digital solutions into commercial
real estate is no longer merely an option but a
necessity for maintaining competitiveness and
delivering value to stakeholders. While it remains
unclear exactly how new tools such as AI will
reshape the industry, the relevance of innovation
for the sector has never been more apparent.
Core business drivers
for technology adoption:
As illustrated in the Forum’s Driving Digitalization,
Value Creation for Commercial Real Estate
2021 briefing paper, technology adoption in
commercial real estate is fuelled by several
core business drivers that influence landlords’
decision-making processes. These drivers can
broadly be categorized into health and well-being,
sustainability, occupant satisfaction, use of space,
risk reduction, cost efficiency and data aggregation.
Understanding these drivers is essential for
commercial real estate firms to align technology
investments with business objectives.Health and well-being: Landlords and tenants
are increasingly focused on creating environments
that support mental and physical health, which
includes improved air quality, ventilation systems
and touchless technologies. Digital tools such as
real-time monitoring of indoor air quality, temperature
and lighting can help create safer and healthier
spaces, making technology an integral part of the
tenant experience.
Sustainability: Technologies that enable energy
efficiency, carbon emissions tracking and sustainable
building practices not only help assets meet
performance metrics but can also enhance asset
value. For instance, buildings that meet certain
sustainability criteria have been shown to achieve
rental premiums and lower vacancy rates.
Occupant satisfaction: Occupant satisfaction
is becoming a key differentiator for properties,
especially in the wake of increased flexibility in work
models. Digital tenant engagement services, which
streamline communication and provide seamless
access to building amenities, are increasingly
being adopted to enhance the tenant experience.
High occupant satisfaction leads to better tenant
retention, higher occupancy rates and an enhanced
reputation for building owners.
Use of space: As hybrid and remote work models
become more prevalent, landlords and tenants need
a granular understanding of how space is used.
Technologies such as occupancy sensors, space
management software and AI-driven analytics can
provide actionable insights on space use, helping
optimize office layouts and reduce unused spaces.
This not only improves the efficiency of existing
spaces but also aids in strategic decision-making
for future developments and lease decisions.
Risk reduction: The adoption of technology can
help mitigate various risks, including those related
to cybersecurity, asset obsolescence, mechanical
problems and fluctuating occupancy rates. For
instance, digital solutions such as digital twins
can automate risk assessments, monitor critical 4.3 Technology
The integration
of digital solutions
into commercial real
estate is no longer
merely an option
but a necessity
for maintaining
competitiveness
and delivering value
to stakeholders.
Reimagining Real Estate: A Framework for the Future
39
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