State of Social Enterprise Africa 2025
Page 55 of 64 · WEF_State_of_Social_Enterprise_Africa_2025.pdf
Overview of
methodology
This report presents the findings of primary data
collection, academic articles, policy documents and
other reports published between 2017 and 2025,
existing datasets covering more than 10 countries
in Africa and a market-sizing activity of nine
additional countries. This is an abridged overview of
the methodology, but for a detailed account please
see the extended methodology in The State of
Social Enterprise: Unlocking Inclusive Growth, Jobs
and Development in Africa.
The data collection serves as a pilot application of
the principles and practices set out in Collecting
Data on Social Enterprises: A Playbook for
Practitioners, a collaborative initiative by the Schwab
Foundation for Social Entrepreneurship’s Advisory
Group on Social Enterprise Data.91 This was
developed in response to recommendations from
The State of Social Enterprise: A Review of Global
Data,92 which highlighted the need to address gaps
in the availability, quality and comparability of data
on social enterprises. This Africa report builds on
these by applying a standardized set of core survey
questions that were further contextualized, with the
guidance and input of a regional advisory group.
The market sizing informed the findings on the size
of the social enterprise landscape in Africa. Applying
a desk-based methodology that applied an annual
growth rate, using proxies such as economic and SME growth, to the identified base number of
social enterprises in each country determined the
market size in 2025. A limitation of this approach
is the reliance on proxy growth rates, which do
not fully reflect the unique dynamics of social
enterprises or account for the full impact of external
factors on market growth. Another limitation is
the comparability of the survey against other data
sources, as different data was available for different
countries and different years.
The survey was conducted via the Good Market
platform93 to create a living dataset. This design
allows social enterprises to be verified, discover
opportunities and retain ownership of their
information by updating their profiles. Country
networks played an essential role in dissemination:
they contacted enterprises by telephone,
conducted surveys with enumerators and hosted
in-person events, including in rural areas, to
maximize accessibility and reach.
In Cameroon, Ethiopia, Ghana, Kenya and
South Africa, the survey yielded 1,980 usable
responses after data cleaning. The findings were
further enriched by insights from 45 experts
representing academia, business, government
and civil society. These stakeholders were pivotal
in this research and report and are credited in the
Acknowledgments section.
The State of Social Enterprise: Unlocking Inclusive Growth, Jobs and Development in Africa
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