Sustainability Meets Growth 2025
Page 16 of 27 · WEF_Sustainability_Meets_Growth_2025.pdf
Stage 4 Embedding sustainability into long-term planning
Building on the impact achieved and derived
learnings from initial quick-win sustainability
projects, organizations can shift to embedding
sustainability in their overarching operational
and corporate strategy. SMEs and mid-sized
manufacturers can consider tackling longer-term
high ROI initiatives that were previously set aside
due to moderate-to-high complexity to address.
Examples could include incorporating efficient
design or “eco-design” principles into product development, or redefining procurement strategy
and working with supply chain leads to identify
additional suppliers that may be closer to the
company facilities and could be integrated into
the existing supply chain to increase operational
resiliency and reduce emissions. These types of
projects may take longer to execute and require
the establishment of new processes or standard
operating procedures, but they can lead to
long-term value while also reducing a company’s
carbon footprint.
Stage 5 Driving a cultural shift and communicating
achievements
The transition to environmental sustainability is not
merely a technical challenge; it requires a cultural and
organizational transformation. This transformation
should involve everyone in the business, from
leadership to front-line teams and extend across
supply chains and customer relationships.
Common cultural barriers include a lack of shared
vision, limited incentives and sustainability not
being deeply embedded into the company’s DNA.
Overcoming these challenges starts with creating
a compelling and inclusive vision for sustainability.
This vision should be integrated into day-to-day
operations, performance metrics and reward
systems so that sustainability becomes integral to
how people work. At the same time, investing in green skills is essential, especially through upskilling
current teams and attracting new talent equipped to
lead the transition.
Finally, to maintain momentum, the journey should
be kept exciting and purposeful by developing
a culture of continuous learning and celebrating
milestones. Recognizing both big and small wins
– whether it is reducing emissions, completing a
training programme or adopting new practices
– helps maintain engagement and reinforce a
sense of progress. When sustainability becomes
embedded in a company’s culture and daily actions,
it evolves from a distant objective into a driver of
innovation and long-term growth.
Sustainability Meets Growth: A Roadmap for SMEs and Mid-Sized Manufacturers
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