Sustainability Meets Growth 2025
Page 7 of 27 · WEF_Sustainability_Meets_Growth_2025.pdf
Boosting economic
and environmental
impact: Sustainability
as a business enabler1
Companies are using sustainability
initiatives to streamline operations, attract
talent and drive innovation and growth.
Manufacturers across sectors face a common
challenge of managing cost pressures while
continuing to drive business growth. This task
has become increasingly complex amid ongoing
supply chain disruptions, geopolitical and trade
uncertainties, and growing resource constraints.
For SMEs and mid-sized manufacturers, these
challenges are often amplified by their limited scale and resources, which constrain their bargaining
power and operational flexibility throughout the
value chain. In the face of these challenges,
there is an opportunity for SMEs and mid-sized
manufacturers to use sustainability as a
strategic lever to unlock an array of benefits
that can help them drive growth and strengthen
long-term resilience.
Viewing manufacturing operations from a
sustainability perspective can unlock substantial cost
savings, directly enhancing a company’s bottom line.
One example is the Jiangsu plant of the Yunzhibao
Foodstuff Company.8 Yunzhibao Foodstuff is a
manufacturer and exporter of confectionery goods,
and its Jiangsu plant is one of the largest facilities
producing sweets and confectionaries in China.
When initially commissioning the plant to respond
to rapidly growing consumer demand, the company
knew it needed to build an operation that made
the most of innovative automation technologies to
maximize process efficiency. Working with factory design experts and automation solution providers,
Yunzhibao incorporated sensors, power meters and
data analytics software into its production process
to ensure that its use of energy and raw materials
was as efficient as possible. These solutions enabled
the company to eliminate product deviations due
to operator error and gain process traceability from
raw materials to finished product. This enabled the
Jiangsu plant to realize a 10% increase in operational
efficiency and a 5% decrease in production costs
compared to other Yunzhibao Foodstuff facilities that
do not use digitalized automation.1.1 Reducing costs and emissions through
operational efficiency
Data from a 2021 IBM Institute for Business Value
study9 shows that 69% of global respondents
would be more likely to accept a job with an
organization they consider to be environmentally
sustainable. Embedding sustainability can help
SMEs and mid-sized companies gain a competitive
advantage in the job market to attract and retain top
talent. One such example is Brewery Vivant, a craft brewery in the United States that has incorporated
sustainability into its recruitment and employee
training strategies.10 Brewery Vivant encourages all
new employees to complete a sustainability class
and highlights its sustainability-related initiatives in
its recruitment and promotional materials, helping it
to stand out from its competitors in a crowded craft
beer market.1.2 Strengthening talent attraction and retention
Sustainability Meets Growth: A Roadmap for SMEs and Mid-Sized Manufacturers
7
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