The Executive%E2%80%99s Playbook on Earth Observation 2025
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By recognizing the categories of use, and the
common problems within those categories that EO
can help address, organizations can prioritize the
potential applications. This is the first step towards
articulating a value proposition and implementing
EO at scale. However, simply experiencing a common issue that spatial data can address does
not necessarily mean that the optimal fit is an EO
solution. To determine if EO can contribute to an
organization’s strategic objectives, the identified
problem should exhibit certain features that make
EO a particularly suitable solution.
Organizations looking to extract the most value
from comprehensive EO solutions that rely primarily
on satellite-based remote sensing can do so
by evaluating a given problem across several
dimensions, including: geographical coverage, parameter sensitivity, location of interest, response
needs and time series.
Asking the following questions can help clarify when
EO will deliver the most value:1.2 Features of a problem best suited for EO
Coverage: Is this a large-scale issue requiring consistent, comparable data across geographically dispersed locations?
Localized For site-specific measurements
or small areas where broad geographic
consistency is not required, ground sensors
provide high granularity and pinpoint
accuracy, but are limited in cross-location
comparability.Regional As coverage needs expand to
regional or sub-regional scales with specific
conditions, drones or aerial surveys can
provide detailed and coherent data within
a mid-sized area. For example, comparing
environmental health across different wetlands
within a state.Broad-scale For geographically dispersed
phenomena or expansive regions such
as deserts, oceanic zones or countries,
satellites offer the most practical solution,
consistently capturing broad-scale data
that is directly comparable across sites.
Parameter sensitivity: Does the problem require precise measurements, or will broader, less detailed data suffice?
High sensitivity For highly sensitive
parameters, such as specific pollutants or
soil nutrients that require contact, ground
sensors and sampling are best. There are
many phenomena that can be measured
on the ground but not directly from space,
such as pH (potential of hydrogen) levels.Moderate sensitivity For moderate sensitivity
across regional scales, drones with
multispectral sensors can detect subtle
environmental changes such as invasive
species across diverse habitats.Low sensitivity For broad, less granular
parameters, satellites provide extensive
monitoring, detecting large-scale patterns
like sea-surface temperatures, with
capabilities improving at rapid rates.
The Executive’s Playbook on Earth Observation: Strategic Insights for a Changing Planet
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