The Human Advantage Stronger Brains in the Age of AI 2026
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Conclusion
Brain capital is a defining driver of prosperity. The
value of brain capital is being redefined. As AI
and automation transform the global economy,
many traditional sources of advantage, such as
low-cost labour, are eroding. Markets are moving
from being tied to physical assets to being driven
by ideas, algorithms and the ability to learn at an
astronomical pace. On the other hand, while AI
holds great promise for enhancing productivity
and even supporting brain health, its growing role
in daily life also raises new concerns about mental
well-being and social connection. How countries
and organizations evolve brain capital strategies to
harness the complementary strengths of human
intelligence and technological capabilities will
become a defining source of resilience and value.
This report makes the case for centring brain capital
as a strategic economic asset. The opportunity has
never been greater. Advances in neuroscience have
created the conditions for transformative progress.
This paper has focused on the economic case for
investing in brain capital, but the potential impact on
individual lives and families must also remain front
and centre in broader discussions. Scaling known
brain health interventions could reclaim more than
260 million disability-adjusted life years globally.117
For businesses, the case is urgent. Burn-out,
absenteeism and talent shortages are already
hampering growth. In a world where 59% of the
workforce is expected to require upskilling by
2030, strengthening brain capital is necessary as a
core talent and innovation strategy. Organizations
that embed brain health and brain skills into their
business model will be better positioned to adapt,
compete and grow.
This report outlines five levers to activate brain
capital: safeguarding brain health and fostering
brain skills, and studying, investing in and mobilizing
around brain capital. These actions are mutually
reinforcing and can be pursued at any level. They offer a pathway not just to address today’s
challenges but to shape a stronger, more resilient
future.
First, treat brain health as foundational. No brain
capital agenda will succeed without expanding
access to the strategies, services and support
mechanisms that safeguard brain health.
Second, foster brain skills across the life course.
Developing these skills requires intentional support
in a variety of systems and settings, including early
childhood, formal education systems, workplaces
and programmes to support healthy ageing.
Third, study brain capital. This means elevating
brain capital as an area of interdisciplinary research
that can connect siloed efforts, attract more
strategic investment and support crucial work
on measurement.
Fourth, invest in brain capital at scale. This means
unlocking funding, de-risking innovation and
directing resources towards the highest-impact
opportunities. Governments can create enabling
environments. Investors and philanthropies can
expand catalytic capital. Businesses can lead by
example, testing new approaches and embedding
brain skills into talent pipelines.
Finally, mobilize stakeholders to turn momentum
into sustained action, engaging a broader set of
actors, not just within health or education but in
finance, labour, technology and other sectors in
order to elevate brain capital as an economic and
societal priority.
The brain is a driver of human intelligence and
endless possibility. As AI advances, building human
capacity with comparable urgency and resources
must be prioritized. Investing in brain capital is a
path to more fulfilling lives, resilient economies and
stronger societies.
The Human Advantage: Stronger Brains in the Age of AI
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